bff: brands finding fans
Post on 13-Feb-2017
340 Views
Preview:
TRANSCRIPT
Copyright © 2015 Universal Music Ltd. 1
3
86% feel engagement is
integral to comms strategy
Only 46% know
how to
measure it
How many
know how to
define it
?
Copyright © 2015 Universal Music Ltd.
Source: Google Research 2015
PRICE
Copyright © 2015 Universal Music Ltd. 4
Copyright © 2015 Universal Music Ltd. 5
Copyright © 2015 Universal Music Ltd. 6
7 Copyright © 2015 Universal Music Ltd. 7
Copyright © 2015 Universal Music Ltd. 8
9 Copyright © 2015 Universal Music Ltd.
Copyright © 2015 Universal Music Ltd. 10 10
Copyright © 2015 Universal Music Ltd.
TAILOR MADE
DIFFERENTIATION STRATEGY
to meet HP’s
50EMEA
COUNTRIES INCLUDED
in Multi-year partnership
11 Copyright © 2015 Universal Music Ltd.
12 Copyright © 2015 Universal Music Ltd.
A dedicated music platform
with unlimited & free streaming
Showcases, close to artist experiences,
VIP Packs
Brand support/collateral, social media campaigns on
UMG channels
Global launch event in
Paris with private showcase
13 Copyright © 2015 Universal Music Ltd.
14 Copyright © 2015 Universal Music Ltd.
15 Copyright © 2015 Universal Music Ltd.
HP Connected Music
HP exclusive showcases
HP branded content
HP exclusive experiences with…
16 Copyright © 2015 Universal Music Ltd.
17 Copyright © 2015 Universal Music Ltd.
18 Copyright © 2015 Universal Music Ltd.
19 Copyright © 2015 Universal Music Ltd.
20
olivier.robert-murphy@umusic.com
top related