big data stories: how to do more with data
Post on 16-Apr-2017
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WHAT IS IT ALL ABOUT?Where is the beef?
Drives action!
File and
forget
Not persua
siveInsightData
Tell a story
Present facts
AS YOU CAN CLEARLY SEE…
OR MAYBE YOU CAN’T?
Sales (£k)
Q1 Q2 Q3 Q4
Office A
34.4 32.1 27.7 32.2
Office B
148.6 139.6 144.3 166.5
Office C
305.7 284.4 245.3 377.8
Office D
25.8 29.2 24.9 27.8
Office E
256.7 242.1 212.9 243.0
Office F
68.5 73.3 67.9 84.6
CHARTS OR TABLES?
?
CHARTS OR TABLES?
Charts TablesFewer than 6 data points 7-10 data points More than 10 data points Need to see individual data values Need to show trends over time Need to show the distribution/variation of data
More than 1 independent variable
SOMETIMES YOU MIGHT NEED BOTH
RULES FOR TABLES
anytime / anywhere
TOP TIPS FOR TABLES In presentations,
round the data to “2 effective digits” and use separators
TOP TIPS FOR TABLES Use columns of data
rather than rows; the eye can scan up and down more easily
Put latest data or biggest numbers at the top (unless data is time based)
USING BETTER CHARTS
Avoid common issues
COMMONLY USED CHARTS HAVE A LOT OF ISSUES
A B C D E F G H I J050
100150200250
Product Profitability
Product
Prod
uct
Profi
tabi
l-it
y (£
k)
AND EVEN MORE ISSUES…
9%5%
3%1%
22%
6%
48%
3% 2% 1%Product Profitability
A BC DE FG HI J
A PARETO CHART FOCUSES ON PRIORITIES
G E A F B H C I D J0
50100150200
0%2000%4000%6000%8000%10000%
Total Cum %
Product profitab-ility £k
Cum % Profit
Pareto: the 80:20 Rule 20% of the “causes” accounts for 80% of the results
HISTOGRAMS TELL YOU ABOUT VARIATION
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 9505
1015
Accounts Receivable (His-togram)
Days to pay Invoices
Freq.
ARE THINGS GETTING BETTER OR WORSE?
02468
10% of Purchase Orders with
errors
Week No.
% E
rror
s
MAYBE IT’S BETTER WITH A BAR CHART?
1 3 5 7 9 11 13 15 17 19 21 23 2502468
10
% of Purchase Orders with errors
Week No.
% E
rror
s
BUT…A MOVING AVERAGE REVEALS TRENDS
02468
10% of Purchase Orders with errors
% PO errors4 Week Moving Average
Week
% Errors
CONTROL CHARTS DEMONSTRATE REAL IMPROVEMENT
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
020406080
100120140160
Improvement
Control
Breakthrough
PURPOSE AND STYLE
Pre-planning and selection
WHAT IS YOUR MOST IMPORTANT POINT?
POWERFUL MESSAGE
Make them remember
STORYTELLING Essential in business
DIRECTION AND DRIVE
all about structure
INFORM Chronological
INSTRUCT Sequential
INSPIRE Compare and contrast
SLEEK AND BEAUTIFUL
3 simple design tips
FONTS
CAN YOU READ IT FROM THE BACK?Never apologise for unreadable text – just make it bigger!
FONTS
THIS DOES NOT LOOK PROFESSIONAL
FONTS
AND THIS IS ILLEGIBLE
COLOURS: USE A MONOCHROMATIC SCHEME TO LOOK PROFESSIONAL
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 950
2
4
6
8
10
12
14
Accounts Receivable (Histogram)
Days to pay Invoices
Freq.
IMAGES
BigBoldNo cheese
USEFUL AND MEMORABLE
What to do about hand-outs
QUICK AND SIMPLE
Your audience deserve it
CALM AND CONFIDENT No nerves
BREATHE: 7/11
BUTTERFLIES
INTERRUPT
WHAT NEXT? Keep learning
CONTINUE LEARNINGFull day interactive workshops
Business improvement and facilitated collaboration seminars
Specialist 1 to 1/team clinics
Make me an offer I cannot refuse
THANK YOU! – CONTACT US FOR THE FREE WORKBOOK Contact us at: Miriam Gilbert Storytelling with numbers +44 (0) 7834 058 240 miriam@storytellingwithnumbers.com
Twitter: @MiriamRGilbert LinkedIn: Miriam Gilbert
Contact us at: Ian Seath Improvement Skills Consulting +44(0) 7850 728 506 info@improvement-skills.co.uk
Twitter: @IanJSeath LinkedIn: Ian Seath
PICTURE SOURCES: Bored presentation, meditating woman, slice of cheese: authors’ own What’s your story: www.freshlygroundproductions.com Starlightbulb: www.lornawestonsmyth.com BBC News reader: www.kcet.org Teacher: www.comccanor.org Nelson Mandela: www.bbc.co.uk Beautiful butterflies: www.fanpop.com Film projector: www.fergregory.blogspot.co.uk/ James Bond: www.bibc.co.uk
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