bing ads #smx mobile solution spotlight

Microsoft Confidential

Mobile search advertising with Bing AdsOCTOBER 1ST, 2014PAUL CORKERY

Microsoft Confidential

70% of YBN mobile queries are from iOS users

BING REACHES USERS ACROSS ALL MOBILE DEVICES

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Strategic partnerships = billions of mobile searches each month

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Bing + Apple

BING POWERS SEARCH FOR IOS AND OSX SPOTLIGHT SEARCH

*Some screens simulated

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Bing + Amazon

BING POWERS SEARCH FOR AMAZON KINDLE AND FIRE PHONES

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Bing + Yahoo

BING POWERS SEARCH FOR YAHOO

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Mobile represents >30% of all queries across Yahoo Bing Network

Source: Bing Ads Internal Data

US MARKET

Jun'14 Jul'14 Aug'1428%

29%

30%

31%

32%

33%

34%Mobile as % of All Queries Across Yahoo Bing Network

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Aggressive year-over-year growth

Source: Bing Ads Internal Data

BING ADS MOBILE CLICKS AND SEARCHES DELIVERED

2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2

2,000,000,000

4,000,000,000

6,000,000,000

8,000,000,000

10,000,000,000

100,000,000

200,000,000

300,000,000

+177%Mobile clicks

+94%Mobile SRPVs

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Mobile advertising solutions from Bing Ads

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Bing Ads mobile product portfolio

MOBILE SITE LINKS

CALL EXTENSIONS

LOCAL EXTENSIONS

MOBILE PRODUCT

ADS

Coming Soon!

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Mobile extensions drive higher engagement and ease of conversions

10 –15% higher CTR from extensions on mobile

SAVE

LOCATE

OFFERS

JOIN

DETAILS

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Next steps

OPT IN for mobile across your Bing Ads campaigns

EXPAND your keyword coverage for mobile-enabled campaigns/ad groups

ADOPT AD EXTENSIONS: call extensions, location extensions, mobile site links

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.