Webcast #3Small Business Marketing Strategy that rocksSteal the spotlight, your campaign playbook by business goals

A 3-part webcast series from Bing Ads

Webcast #3:

Steal the spotlight Your campaign playbook by

business goals

Webcast Series | Small Business Marketing

Agenda

1. Let’s talk about meDouble down on smart audience targeting

2. Campaign playbooks by your business

goals

3. 5 things to do now

Take it away

Find your hookGet stuck in their heads with catchy ads

Register for the rest if you haven’t already!

For the full presentation, register for the On Demand webcast and download from the resource list:

https://aka.ms/bingadssmallbusiness

Webcasts to help you learn.

Bingads.com/webcasts

A great next webcast to sign up for:

https://aka.ms/bingadsreportingwebcast

THANK YOU!

CPC and PPC:

Cost Per Click and Pay Per Click: The fee you pay

when an ad is clicked

CTR:

Click-through rate, the rate at which searchers

click through an ad

Geo-targeting:

Delivering localized, personalized results based

on a searcher’s location

Paid Search:

Bidding for ad display when searchers use

specific keywords

ROI:

Return on investment, the amount earned per

ad vs. the amount spent on that ad

SEM:

Search engine marketing, improving a site’s

position in search results via a mixture of SEM

and paid advertising

SEO:

Search engine optimization, making a site

relevant for searchers and search engines via

keywords and content

Glossary

CPA: Cost per acquisition. The average cost of

acquiring new customers.

CPC and PPC: Cost per click and pay per click. The fee

you pay when an ad is clicked

CTR: Click-through rate, the rate at which

searchers click through an ad

ROI: Return on investment, the amount earned

per ad vs. the amount spent on that ad

Trigger point:The event or time that pushes a customer

to make a purchase

Glossary