blend data with ease: event technology for the api economy

BlendDatawithEase:EventTechnologyfortheAPIEconomy

#ETL16#eventtech

AllieMagyarCEO,Hubb

@alliemagyar

@hubbdotme

EventManager=EventArchitect

Beingbusydoesnotalwaysmeanrealwork.Theobjectofallworkisproductionoraccomplishmentandtheremustbeforethought,system,planning,intelligence,andhonestpurpose. ~THOMASA.EDISON

Inspire

Innovate

Visibility&Transparency

Communication

Celebration

MeetingPlanningisthe5thMostStressfulJobAccordingtoUSATodayin2016

WhatisanAPI?

ApplicationProgramInterface(API)isasetofroutines,protocols,andtoolsforbuildingsoftwareapplications.An API specifieshowsoftwarecomponentsshouldinteract.

TheAPIEconomyforEvents

SalesforceStory

BuildtheAPIEconomyinYourOrganization

In-house SystemsIntegrators

EventTechTribe

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

• HowcoulddatatransformtheROIonyourevents?

• Whatinformationwouldhelpyoubeagileandpivottocreatethemostinformeddecisionsinplanning?

• Extendoutofyourowngroup/organization

Goals&Objectives

• Defineyourcurrenteventtechnologylandscape• Identifyanygapsormissingareas• Extendoutofyourowngroup/organization

EventTechnologyToolsets

• Whoownswhatinformation&howshoulditflow?

• Whoreportsonwhatinformation&atwhatfrequency?

• Whichwaysdoesthedataflow?

EventTechnologyRoles&Responsibilities

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

BroadlyShareYourPlan

• ConnectedSystems• RelevantDataSharingacross

businessunits• SingleSourceofReporting&

AnalyticsforEventROI

Pre-Event

• Marketrelevantcontenttoourtargetaudience

• Createbettercontent

• Reportingconsistencyacrossgroupsformeasurement

Onsite

• Customizeexperiencestoattendees

• Measuresatisfactionrealtimetoadjustcourse

Post-Event• FasterMovementthroughthesalespipeline

• Tailoredexperiences&invitationsforfutureengagement

• Bettertargetedmarketing

• Higheroverallsatisfactionresults

• Metrics,trendsandROIvaluation

BigPicture:APIEconomyGoalsEnableMeasurableActions&Learnings

FromData

• CreaterelevantexperiencesandcontentSeamlessexperienceforattendeesacrossplatforms

CurrentTechnologyLandscape

FutureTechnologyLandscape

FinalTechnologyLandscape

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

ChooseYourEventTechPartnersBroadlyShare

YourPlan

IntegrationChecklist

ü Aretheyupforanewwayofworking&fit

yourno‘fingerpointing’culture

ü Believeinthepowerofdataandarebuiltfor

theAPIeconomy

ü Therighttechtosupporttheneed

ü Fitintothetimeline/projectplanfor

integration

KnowyourAPIs• RESTvsSOAP • PushvsPull

DataTransfer&Security• Securityofdataatrest&in

motion

• HTTPSprotocols&Encryption

• HostingSolution

PerformanceStability&Speed• CacheSolution

• Georedundancy/Backups

ScorecardScorecard• Referencesfrompreviousclients

• SandboxTrials

BuildtheAPIEconomyinYourOrganization

EventTechTribe(best-in-breedsolutions)

In-house SystemsIntegrators

SystemsIntegrators

• DataIntegrity

• TimeSavings

• ManageUpdatestoAPI

• CostSavings

BuildtheAPIEconomyinYourOrganisation

In-house EventTechTribeSystemsIntegrators

EventTechTribeBuiltfortheAPIeconomy

TheJourneytoConnectedInformation

StrategicPlanGoals&Objectives

Toolsets

R&Rs

Innovate

BroadlyShareYourPlan

ChooseYourEventTechPartners

InteractiveDigitalExperiences

BOT

ConnectedAnalytics/Reporting

MachineLearning/AI

KeyTakeaways1. Puttogetherastrategicplantoenvisionyourperfect

endresultwithaclearpathtogetthere.

2. Decidethebestfitforyourcompanytogettheintegrationworkdone(inhouse,systemsintegrator,bestinbreedsuppliersbuiltfortheAPIeconomy).

3. Knowwhichtoolsyou'lluseforwhatpurposeandmakesureyourvendorteamis100%clearontheR&Rs.

4. Startsmallandcontinuetoinnovate!

Q&A

AllieMagyarCEO,Hubb

@alliemagyarallie@hubb.me