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Reason 2 BelieveCustomization and Uniqueness of the Design

Customer’s benefitSelf-actualization and self-expression of

the collection

BRIEF RECAP

Customer’s barrierThe customers do not want to waste

time and money so they are easy to

compromise with the copycat uniform

OBJECTIVEChange the perception of target audience to RESPECT THE CUSTOMIZATION R2B OF GAU

UNIFORM TO MAKE IT A GREAT EQUITY

TARGET AUDIENCESLet’s talk about

CONSUMER JOURNEYWhen making a uniform for a collection

IDEA DESIGN PRODUCE

The Most important and time-consuming

procedure

WHY YOU SHOULDN’T USE AVAILABLE SAMPLE?

BECAUSE I WANT OURS TO BE UNIQUE, JUST FOR US

WHY?

I WANT IT TO BE ABLE TO EXPRESS OUR TRUESELF, WHICH ONLY ME KNOW WHAT

SECRET IT HOLDSC

BECAUSE I LIKE THE BELOGINGNESS, SOMETHING THAT ONLY ME CAN HAVE

I WANT TO SPECIALIZE MYSELF FROM THE OTHERS, TO TREASURE

MY SECRET

WHY?WHY?

PASSIONATE SECRET

BIG IDEA

COMMUNICATION MESSAGE

TREASURE YOUR SECRET, ENHANCE YOUR COLOR

ACTIVITIES

AWAKEN “EVERY SECRET IS

BEAUTIFUL!”

INSPIRE“THIS IS MY SECRET!”

ACTION“TREASURE YOUR

SECRET”