blog content ideas: 10 easy ways to generate laser-focused ideas for blog content

Content Marketing:

How To Write To Engage And Attract Your

Marketplace

vWriter.com

Online content works 24/7 to attract people to your

business.

But what should you write about?

And How Can You Create Content That Attracts Your

Target Market?

Discover 10 easy ways to:

Ensure that your topics attract your target readers

Establish trust and build authority

Generate ideas for compelling blog content

QuoraFind out exactly what your marketplace is searching for

Allows you to select topics related to your niche

Get a regular digest email with the latest questions and

answers on your topics

Can also search for keywords related to your niche

and see questions and answers

Go to Quora - use this information to generate ideas for laser-focused content!

LinkedIn Groups/Facebook GroupsLinkedIn = ‘Facebook for business owners’

Tap into the mindset of your customers

Join groups where your target market hang out

See what questions they’re asking

Then, brainstorm writing topics to contribute the answers to those questions!

(If you sell to consumers rather than businesses, use

Facebook Groups instead in a similar way.)

Forums

Frequent the forums where your customers hang out

Create content that addresses your customers concerns, challenges and questions.

Where Can You Find Relevant Forums?

...Just search for “[your niche] forums” on Google.

Keyword Research

Use Google’s Keyword Tool within Adwords

You can use Adwords even if you don’t advertise

Tap into the type of content your target market is

searching for online

You Can Then Target Content Specifically For That

Need.

Use Wordtracker For More In Depth Keyword Searches...

Look for long-tail keywords (keywords with 3, 4 or

more words)

Many long-tail keywords work perfectly as titles for

your content

Provides a good chance of ranking well for the

keyword in question

● Enter the words “how to” before different keywords

related to your niche, and...

Again, You Can Then Create The Content To Meet The Demand

Within Your Industry.

Find perfect content-fitting titles!

Survey Your List

Ask your email list what they want to learn

about your niche.

Use a tool like surveymonkey.com to conduct your survey...

Provide an incentive for people to answer.

Why not set up the question on your thank you page after someone joins your list?

● Get new ideas for blog content

You could have a regular flow of new ideas generated by your list.

● Show you’re listening and responsive to their needs and concerns

● Connect more with your list

Customer Questions

● Customer support channels

From…

● Blog comments

● Your social channels

● Or elsewhere…

Create Content That Answers Those Questions!

Link to that content from your FAQ page

Then...

This helps establish trust in the mind of your customers as you’re meeting their needs head on.

Direct customers to the content in future

Twitter

See what prospects in your target market are talking about

What are their concerns and questions

Search on Twitter using hashtags related to your

niche and scan through the content

Find their questions, concerns, and the type of information they are interested in via comments on blog posts, videos, social posts.

Try clicking through on content too…

Other Blogs In Your Niche

● Use Twitter

How to find them...

● Search on other social media sites

● Search Google for eg. [keyword] blog

Look at the comments that people in your target

market have made

Use Other Blogs To Generate Ideas For Your Own Blog

Create content that answers the questions being

asked

Look for the more popular posts--this is the type of

content that would attract the most engagement

Related Businesses On Social Media

What questions are asked on their Facebook fan page?

What are people wanting to know more about?

What are the conversations taking place or the

comments being made on their Twitter account?

Live Events● Conferences

Live events attended by your marketplace are one of the best places to discover the type of information people in your target market are looking for.

● Trade shows

Tap Into The Mindset Of Your Target Market!

Speak with them directly

Find out ● Where their enthusiasms lie

Listen in on conversations

● What they lack understanding about

● The type of information they’re keen to have access to

Of course, when talking to people, offer them a business card or flyer

with your blog’s address on, as a useful resource they might like to use!

Bonus Tip!Write content that answers a question you found

on Quora, forums, social media, etc.

Post an answer on Quora or wherever you found

the question

In your answer, link back to the content you’ve created for more depth info

Be Sure The Content You’ve Created Is Truly Worthy Of

Linking To...

You’re trying to add value, not just get the click-through!

Get our FREE 7-Step “Be Everywhere”

Online Marketing Blueprint … And Start

Using It For YOUR Business Today!

Go Now To:

vwriter.com/blueprint

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