blogweet- the fappy store #friendswithbenefitsday influencer campaign
Post on 26-Jan-2017
127 Views
Preview:
TRANSCRIPT
OBJECTIVE• The Fappy Store is a one-stop shop to buy quirky stuff like phone covers,
pendrives, souvenirs etc online.
• To create awareness around the arrival of the brand in order to cater to the appetite of cool and quirky stuff amongst the TG.
• The secondary motive was generating sales from their ecommerce portal than marketplace and consumer base for the brand.
CAMPAIGN SUMMARYIdea
Coining a new day called “Friends With Benefits Day” around Friendship week.
Execution We had a contest run via the @thefappystore on Twitter where users were asked questions around the concept of “Friends With Benefits”.
Also, the special Friends with Benefits Collection was promoted using the hashtag #FriendsWithBenefitsDay. Winners were gratified with the newly launched merchandise.
RESULTS#FriendsWithBenefitsDay was a huge hit amongst youth and brands, with the hashtag trending for several hours. We succeeded in making 30th July a virtual “Friends With Benefits Day”
Campaign Summary Statistics
No. of tweets 7,646
Total Impressions 39.5 MillionContributors 1,493
top related