Influencer Strategy

Klean Kanteen BrandZero waste, MULTI-USE product fit for:

- Adventurous people (campers, hikers)

- Coffee lovers

- Health and fitness enthusiasts (yoga, gym,

nutrition)

- Microbrewery consumers

- Environmentally conscious

Klean Kanteen (Social Stats)- 35.5K on Instagram

- 61,373 likes and 57,075 followers on

Facebook

- 13.9K on Twitter

- Repost customer content actively

- Co-branding with companies

#KleanCoBrand

Klean Kanteen’s Current Influencer PresenceNot extensive to non-existent, but have a very active IG account. Mostly

reposting images from real customers (non-influencers).

They do have popular brand hashtags: #bringyourown (14,400 IG posts),

#kleankanteen (37,500 IG posts), #kleancobrand

Co-brands with other companies to reduce single-use containers and

increase their brand awareness

Our RecommendationKlean Kanteen is currently very family-centric with an emphasis on the

outdoorsy crowd.

By including influencers from various fields, we will not only increase Klean

Kanteen’s reach but also drive sales from previously underserved markets.

Specifically, we hope to boost sales and interest in KK’s growlers, insulated

tumblers and food containers as well as their standard water bottles.

Traffic from each influencers source to KK’s site (specifically new users

and conversions)

Track online and in-store sales (increase, decrease, no change?)

Vanity/Engagement Metrics: Post likes (our page and their page), Shares

(our page and their page), New Social Media Followers

Goals

How will you evaluate the influencers?- Their style/social media aesthetic - is it congruent to KK?

- Followers, engagement - how much reach can we get from them?

What platforms are best?2

- Geo-location - where is their influence most felt?

- Their values, personal lifestyle and credibility - are they right for KK?

- Right type of followers - who are their followers?

- How engaging were past influencer campaigns - do they have them?

Man Make Coffee (Andy Anderson) & Klean Kanteen

We are going to give her products to feature on her Instagram and blog. (Primarily Instagram)

We would also be interested in making a co-branded tumbler with her to sell to her followers.

The co-branded tumbler could also be used in some sort of giveaway contest on her platforms. Part of the contest would involve following the Klean Kanteen page and tagging us in posts.

The Beeroness (Jackie Dodd) & Klean KanteenWe would like to establish a long term advocate-style relationship with Jackie.

We would essentially give her a Klean Kanteen growler and a few Klean

Kanteen food canisters.

Photos of her filling the growler at local breweries; using our relevant

hashtags; tagging us in photos of it; photos of the growler in the background

while she is cooking - Instagram, Facebook, Blog/Website, Twitter

Periodically, mention the food canisters in a playful way something along the lines of “in the unlikely event I have any leftovers, I just pop it in my handy Klean Kanteen food container.”

Trash is for Tossers (Lauren Singer) & Klean Kanteen

Message: Live a low-waste, environmentally conscious lifestyle with the help of KK products

She regularly posts food photos - have her feature Klean Kanteen products, use our hashtag #BringYourOwn. Integrated into her feed so it blends in.

Make a series of blog posts / YT videos on KK products, and how they help her zero-waste life.