bmw group: corporate communications

Mindy Kung Corporate Communications

Agenda 1.  Company

Overview

2.  Company

Structure

3.  Comparison with

Daimler AG

Company Overview

BMW was never just about automobiles. It was also about...

Aircraft engines and motorcycles.

Key Milestones •  1916: Establishment of BMW •  1923: BMW R 32 – First BMW motorcycle •  1941: BMW in WWII – Aircraft engines for the German Air Force •  1994: BMW goes to the USA •  1994: Acquisition of Rover Group •  1998: Rolls-Royce comes to BMW •  2001: The MINI – Premium in the small-car segment •  2007: Strategy Number ONE •  2013: Launch of the BMW i3

Source: BMW Group Milestones

Strategy Number ONE

Growth

Shaping the Future

Profitability

Access to Technologies and Customers

Evolution of the Logo

Evolution of Front Grille

Company Structure

Board of Management Executive Directors

Chairman of the Board of Management

– Norbert Reithofer

Finance

Production

Development

Purchasing and Supplier

Network

Human Resources

MINI, BMW Motorrad,

Rolls-Royce, Aftersales

Source: BMW Group Company Portrait

Supervisory Board Non-executive Directors

Chairman Joachim Millberg

4 Deputy Chairman of Supervisory Board

15 Members of Supervisory Board

Source: BMW Group Company Portrait

Comparison

Production Volume

2014 2013

2,299,181 units 2,116,493 units

2,582,318 units 2,384,080 units

2014: BMW- 1.8MM, MINI- 322K, Rolls-Royce- 4.5K

2014: MB Cars- 1.6MM, Trucks- 498K, MB Vans- 299K, Buses- 31.5K

Source: BMW Group Annual Report Daimler AG Annual Report

Sales Volume

2014 2013

2,241,460 units 2,079,013 units

2,545,985 units 2,353,623 units

2014: BMW- 1.8MM, MINI- 302K, Rolls-Royce- 4.1K

2014: MB Cars- 1.7MM, Trucks- 496K, MB Vans- 295K, Buses- 33K

Source: BMW Group Annual Report Daimler AG Annual Report

Revenue

2014 2013

$89.6 billion €80.4 billion

$84.7 billion €76.1 billion

$152 billion €136.2 billion

$138.1 billion €123.8 billion

Automotive, Motorcycles, Financial Services, Other Entities, Eliminations

Automotive, Trucks, Vans, Buses, Financial Services

Source: BMW Group Annual Report Daimler AG Annual Report

Overall… Comparison in numbers

Production Volume Sales Volume Revenue

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In the car segment specifically… Excluding motorcycles, trucks, van and buses

Revenue in Cars

$81.9 billion €73.6 billion

Sales Volume in Cars

2.1MM units 1.7MM units

$83.6 billion €75.2 billion

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“Three brands, one objective – to

become even better.”