bni lymington 10-minute talk presentation for slideshare 11.2.15

WHAT IMAGES CAN YOU ATTRACT PEOPLE’S ATTENTION WITH?

EXAMPLE 1

EXAMPLE 2

THIS IS A FAMOUSFILM POSTER DUMBED DOWN

POWERFUL IMAGES AND WORDS MAKE THE WORLD OF DIFFERENCE

VERY FAMOUS IMAGE

THE VERY FAMOUS IMAGE WAS KEPT FOR JAWS 2, BUT WITH THOSE WELL KNOWN WORDS ADDED, “JUST WHEN YOU THOUGHT IT WAS SAFE TO GO BACK IN THE WATER.”

ANOTHER FILM POSTER EXAMPLE. NO WORDS BUT VERY STRONG IMAGE WE ALL KNOW.

“EVERY MAN FIGHTS HIS OWN WAR.”

STRONG IMAGERY AND NO TAGLINE. BUT THEY DID SAY SOMETHING ON THE ‘COMING SOON’ POSTER THOUGH….

ANOTHER POWERFUL MIX OF WORDS AND IMAGE.

MY FAVOURITE FILM OF ALL TIME, “EVERY DREAM HAS A PRICE.”

HOW ‘NOT’ TO DO AN EVENT IN MY OPINION [DULL AND PREDICTABLE]

HOW LARGE DO YOU WANT TO GO?

YOU CAN HIRE A VENUE FOR AN EVENT IF YOU WISH

ANYTHING YOU INVITE PEOPLE TO CAN BE AN EVENT

OBVIOUSLY, LIVING WHERE WE DO, GETTING OUT ON THE WATER IS AN OPTION AND SOMETHING YOUR CLIENTS FROM OTHER AREAS OF THE COUNTRY WILL LOVE.

A VERY LOW PROFILE STUNT IS TO DRIVE YOUR VAN UP AND DOWN THE HIGH STREET TO MAKE THE PHONE RING.

DRESSING UP WILL GET YOU ATTENTION OF COURSE AND IS LOW COST.

HIGH PROFILE STUNTS OBVIOUSLY MAKES YOU THINK OF MOTORBIKE JUMPS BUT BMX TRICKS FROM A FRIEND OF YOURS WOULDN’T COST A LOT. ANYTHING THAT EITHER LOOKS DANGEROUS OR IS SOMETHING SOMEONE ELSE DOESN’T HAVE THE BOTTLE TO DO WILL ATRTRACT ATTENTION.

VW SET UP A FAST SLIDE ALONGSIDE ESCALATORS AND CALL IT A ‘FAST LANE’. THIS IS UNORTHODOX. NOT EXACTLY LOW COST BUT IT’S AN EXAMPLE TO MAKE YOU THINK.

COCA COLA’S TRUCK OF TREAURE AUTOMATICALLY DISPENSES DRINKS AND FOOD.

MY OWN IDEA FOR GUERILLA MARKETING.

SUPERB. IF THIS SPACEMAN WAS A BUSINESS YOU’D KNOW ABOUT IT.

SEND LOW NUMBERS TO HIGHLY QUALIFIED RECIPIENTS. BRIGHT ENVELOPE. WARNING STICKER, HAND WRITTEN. MAKE IT LUMPY ABOVE ALL ELSE.

THIS AIRMAIL ENVELOPE ALSO WORKS WELL. INCLUDE HEADACHE TABLETS AND PROMISE TO SOLVE THEIR HEADACHE ASSOCIATED WITH….

WHERE CAN YOU PUT YOUR ROLLLER BANNERS FOR ALL DAY EVERYDAY ATTENTION WITHOUT PAYING MONEY?