bo burlingham speech at swcairo

Salam!

FourPoints

Microsoft Corporation, 1978

Wanted

The business equivalent of charisma

What is

MOJO?

Good Question

What is it that makes a company

GREAT?

One

Big and great (best) are not the same. A small company can be great (best),

and a big company can be a blot on humanity.

BIGGER IS NOT BETTER

More promising startups have been killed by having too much money than by having too little.

AddendumDON’T BE SEDUCED BY VCs OFFERING MILLIONS.

Two

All entrepreneurs fail. The most successful ones pick themselves up,

learn the lessons, and move on.

THE #1 SUCCESS FACTOR: RESILIENCE

Loves boxes

The same bookHardback Paperback

The goal of EVERY startup is to reach viability—first on paper, and then in reality.

ThreeSUCCESS IS IN THE NUMBERS

Company is able to sustain itself on its own internally generated cash flow

What is

VIABILITY?

FourIT’S ALL ABOUT THE QUALITY OF THE TEAM

The smarter the people are, the more successful the company will be.

Employees first

The passion of an artistwhose means of expression

happens to be business.

Shokran jazeelan!

www.smallgiants.org

OneThe owners have reached a crossroads and made a choice.

TwoThe company is recognized by its peers as being the best at what it does.

ThreeThe company has been singled out for its contributions to its community.

FourThe company has been consistently profitable for 15-20 years.

FiveThe company is “human-scale”.

SixThe company has MOJO.