GOOD QUESTIONGOOD QUESTION

What is it What is it that makes a that makes a

company company GREATGREAT??

WANTEWANTEDD

The business The business equivalent of equivalent of

charismacharisma

The business The business equivalent of equivalent of

charismacharisma

WHAT IS MOJO?

THE ORIGINAL THE ORIGINAL SMALL GIANTSMALL GIANT

THE SIX THE SIX CRITERIACRITERIA1.1. The owners have reached a crossroads The owners have reached a crossroads

and made a and made a CHOICECHOICE. .

2.2. The company is recognized by its The company is recognized by its peers as being the peers as being the BEST BEST at what it at what it does.does.

3.3. The company has been singled out for The company has been singled out for its its CONTRIBUTIONS CONTRIBUTIONS to its to its community.community.

4.4. The company has been consistently The company has been consistently PROFITABLE PROFITABLE for 15-20 years.for 15-20 years.

5.5. The company is The company is “HUMAN-SCALE”“HUMAN-SCALE”..

6.6. The company has The company has MOJOMOJO..

#1: THE LEADER #1: THE LEADER FACTORFACTOR

The owners and The owners and leaders know leaders know WHO WHO they are, they are, WHAT WHAT they they want out of business, want out of business, and and WHYWHY..

ARI WEINZWEIG AND

PAUL SAGINAW

GARY ERICKSON

The companies are The companies are ROOTED ROOTED in the in the communities in communities in which they do which they do business.business.

#2: THE #2: THE COMMUNITY COMMUNITY

FACTORFACTOR

THE MONA LISA THE MONA LISA PRINCIPLEPRINCIPLE

The companies enjoy The companies enjoy close, close, PERSONAL PERSONAL ties with customers ties with customers & suppliers.& suppliers.

#3: THE #3: THE CUSTOMER/SUPPLCUSTOMER/SUPPL

IER FACTORIER FACTOR

HER HER CUSTOMERS, CUSTOMERS, HER PEOPLEHER PEOPLE

The customers come The customers come second. The second. The EMPLOYEES EMPLOYEES come come first.first.

#4: THE #4: THE EMPLOYEE EMPLOYEE

FACTORFACTOR

FUN, FLAVORFUL FUN, FLAVORFUL FINANCEFINANCE

Trust and track—Trust and track—not command and not command and

control.control.

ADDENDUM TO ADDENDUM TO FACTOR #4FACTOR #4

PIZZA ON PURPOSE

The companies have a The companies have a sound business model sound business model and protect their and protect their GROSS MARGINSGROSS MARGINS..

#5: THE #5: THE (MISSING) (MISSING)

MARGIN FACTORMARGIN FACTOR

ONE FATEFUL ONE FATEFUL DECISIONDECISION

The owners and The owners and leaders are in leaders are in LOVE LOVE with what their with what their companies do.companies do.

#6: THE PASSION#6: THE PASSIONFACTORFACTOR

the soul of the soul of an artistan artist……

…whosewhose means of expression

happens to be business

LOVES BEERLOVES BEER

LOVES BEING A LOVES BEING A HOSTHOST

LOVES BOXESLOVES BOXES

You can’t take care of You can’t take care of others unless you take others unless you take care of yourself first.care of yourself first.

ADDENDUM TO ADDENDUM TO FACTOR #6FACTOR #6

Time Out

P% – D% = Net Promoter Score

Why Why That That MatterMatters To s To YouYou

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