bolo2010 martin
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Party like it's 2010 -- rebranding Mardi GrasTRANSCRIPT
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Social Media is the ultimate Trojan Horse
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75% of the click-throughs within the first 30 minutes.
another 10-15% within the next 30 minutes
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More from Ad Age: Creativity Ad Age China Bookstore Jobs Sign up for E-mail Newsletters
Tuesday January 19, 2010 | READ ALL NEWS AT ADAGE.COM
P&G CEO Bob McDonald onWhy Size Doesn't MatterLafley Successor Says World's BiggestSpender Under-Leverages Its Scale
BATAVIA, Ohio (AdAge.com) -- The last decade at the world'sbiggest marketing spender belonged to A.G. Lafley, but thisone belongs to Bob McDonald. In an interview withAdvertising Age, the Procter & Gamble chairman-CEO explainshow he's different from his longtime mentor -- and it's morethan being an Army guy trained in jungle and desert warfarevs. a Navy guy who operated a store.
FULL ARTICLE
Let the Chaste Times Rollat Mardi GrasTabasco Backs Social-Media Experimentto Tame Wild Image of Festival
CHICAGO (AdAge.com) -- Here's a good test of social media's
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you can’t build it if you don’t understand it
you’re behind.... but you can catch up
see & present Social Media through a marketing lens
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