bolo2010 hughes
DESCRIPTION
Humanizing Brands through Social MediaTRANSCRIPT
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The Brand Establishment
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n t running a small agency today?
Have I mentioned
how happy I am
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Humanizing brands through Social Media
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Adored
Brands
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Humanized Brands
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Humanized
brands
have a
relationship
with their
consumer
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Dialog n
otMono
log
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The definition of a brand: According to Webster’s:
[a claim of distinction.]
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Evidence of distinction.
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Brand development Brand development Brand developmentBrand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development Brand development
Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding
vs
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Brand development is not a marketing initiative.:
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bThe making of a
RAND:
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We’ll leave the light on for youWe’ll leave the light on for you
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INVENT.A diamond is forever. The ultimate driving machine.
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Operationalize before youHumanize
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Traditional Media Spend
Buzz E
ffect
Humanizing Effect
Interactive Social Spend
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Traditional Media Spend
Buzz E
ffect
Humanizing Effect
Interactive Social Spend
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Traditional Media Spend
Buzz E
ffect
Humanizing Effect
Interactive Social Spend
Optimum
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thankyou