brain station course curriculum
Post on 10-Jan-2016
12 Views
Preview:
DESCRIPTION
TRANSCRIPT
-
DIGITAL MARKETING
Evenings6:45pm - 9:45pmTOTAL: 36 hours
-
BrainStation Overview
Our Partners
Course Overview
What Youll Learn
Students
How Youll Learn
Roadmap
Terms & Conditions
FAQ
BrainStation Alumni
Contact
Testimonials
3
4
6
7
8
10
11
15
17
19
20
21
Digital Marketing 2 BrainStation Inc. 2015
Table of Contents
-
An ecosystem that fostersinnovation requires a foundation of relevant and accessible education.
Founded in 2012 by a community of thinkers and builders, BrainStation is a progressive educational institution that is
powering the next generation of creators. Fuelled by Konrad Group, a global leader in the consumer and enterprise
technology space, BrainStations curriculum is developed and iterated in real-time based on whats trending in the industry.
Konrad Group has delivered digital solutions in use by over 20 million people in 50 different countries around the world for
brands such as McDonalds, Deloitte and MTV.
BrainStations class structure combines in-person instruction with online content and an adaptive curriculum. Small class sizes
are led by industry professionals and an active, hands-on education engages students to ask questions, challenge themselves,
and build valuable new skills. BrainStation students leave empowered with the ability to solve meaningful problems and the
confidence to shape their own future.
Digital Marketing 3 BrainStation Inc. 2015
BrainStation Overview
-
BrainStations courses and workshops, through its unique partnership with Konrad Group, are designed and built using the same innovative approach used to architect solutions for brands across the globe.
Digital Marketing 4 BrainStation Inc. 2015
Our Partners
-
I would have never been able to achieve what I have without the
hands on teaching at BrainStation.
- Paige Cunningham
Digital Marketing 5 BrainStation Inc. 2015
Testimonial
-
Digital MarketingMarketing has gone digital. This isnt happening, it has already happened. This course touches on the major topics
that are relevant if you are trying to make a transition from traditional to digital. Whether its a startup, small business
or large corporation, this course will teach you the fundamentals of digital marketing and provide you with the tools
needed to succeed.
Digital Marketing 6 BrainStation Inc. 2015
Course Overview Digital Marketing
-
Branding
Learn to define and position
a brand or product.
Search
Leverage all major search engines
and networks, such as Google,
Yahoo, and Bing.
Segmentation
Truly understand your customers, and
how to communicate with them.
Social
Reach billions of potential customers
across Facebook, Twitter, Instagram,
LinkedIn, Pinterest and more.
Email
Design and build scalable, measurable
email marketing campaigns.
Analysis
Measure the results from a digital
marketing campaign, and optimize
based on those findings.
Digital Marketing 7 BrainStation Inc. 2015
Digital Marketing What Youll Learn
-
Professional DevelopmentBecome more technical. By the end of the course you will be able to communicate with all stakeholders and authentically manage a technical team.
EntrepreneursBring your ideas to life. By the end of the course, students will have the ability to create working prototypes of their business ideas.
Aspiring FreelancersStart your journey as a freelancer by learning the foundations of business, design and development.
CreatorsBeing a creator in the digital era can simply be about expressing your creativity at a scalable level. Share your talent with the world!
Digital Marketing 8 BrainStation Inc. 2015
Students
-
The BrainStation student experience can be summed up in three words: empowering,
collaborative and challenging.
- Alexandra Meyer
Digital Marketing 9 BrainStation Inc. 2015
Testimonial
-
How Youll LearnBrainStations class structure combines in-person instruction with online content and an adaptive curriculum.
Small class sizes are led by industry professionals and an active, hands-on education engages students to ask
questions, challenge themselves, and build valuable new skills through projects.
Digital Marketing 10 BrainStation Inc. 2015
How Youll Learn
-
Digital Marketing 11 BrainStation Inc. 2015
Week 1Introductions
Student Handbook
Course Overview
Digital Marketing Introduction
Traditional vs. Digital
Week 2A New P - People
Digital Marketing Funnel
Business, Brand and Marketing Strategy
Segmentation
Targeting
Positioning
De nitions & Terminology
Strategy vs. Tactics
De ning Your Objectives & Building Your Online Strategy
Tool Kit
Perceptual Map
Brand Ladder
Brand Voice
Week 3Paid, Owned and Earned
Website Best Practices and Analytics
Content Strategy
The Digital Advertising Mix (Using Each and
Measuring Impact):
Search
Display
Email
Video
Social
Roadmap: Digital Marketing 1 BrainStation Inc. 2015
Roadmap Digital Marketing
-
Digital Marketing 12 BrainStation Inc. 2015
Week 4Paid Social Best Practices
Building Buzz and Online Tra c
Listening and Monitoring
Metrics, ROI, and Optimizations
Week 5Social Channels
Week 6Audience
Community
In uencers
Week 7Content
Management Tools
Cross Platform
Week 8Social Analytics
Email Marketing
Week 9AdWords
A/B Testing
Ad Optimization
Week 10SEO
Week 11Analytics
Roadmap: Digital Marketing 2 BrainStation Inc. 2015
Roadmap Digital Marketing Contd
-
Digital Marketing 13 BrainStation Inc. 2015
Week 12Building a Portfolio
Snapshot of a Digital Marketer
Next Steps
Presentations
Celebration!
Roadmap: Digital Marketing 3 BrainStation Inc. 2015
Roadmap Digital Marketing Contd
-
BrainStation has re-shaped the way I view the world, think and problem solve within it.
- Rocco Marinaccio
Digital Marketing 14 BrainStation Inc. 2015
Testimonial
-
We do not o er a certi cate or any other form of accreditation for completing one of our courses. We stand behind the quality of our product and want all of our students to leave happy and empowered. In the case that things dont work out, here are some things you should know:
TUITION DEPOSIT
Upon acceptance into the program, we take a non-refundable deposit to secure your seat in the class. For part-time courses, the tuition deposit is $150 and for full-time it is $500.
FINANCING OPTION(S)
After paying your deposit you have two options when paying the remainder of your tuition;
1. The remainder of your tuition is paid two weeks prior to the course start date,
2. The remainder of your tuition is paid in three instalments, the rst is paid two weeks prior to the start date of the course, the second is paid before week three begins and the third is paid before week seven begins. For part-time courses the nancing option is +$100 and for full-time its +$300.
*All prices dont include applicable taxes
DISCOUNTS
The only o er that can be combined with others is our referral discount of $250 o per student, this has no cap. All other discounts can not be combined with others. Only the largest of the discounts will be applied to your remaining tuition cost.
Terms and Conditions
Digital Marketing 15 BrainStation Inc. 2015
-
REFUNDS
Sometimes things come up, we get it. We have created a simple refund policy for our courses
1. The initial deposit is non refundable, this holds your spot in the course.
2. If you request a refund before the third week begins you will be refunded all but 1/3 of your tuition.
**Refund requests made after the third class unfortunately cannot be accommodated.
OWNERSHIP AND USE OF BRAINSTATION CONTENT
BrainStation or its suppliers own all that we create or make available to you as part of our Services. You have a limited license and right to use such content only for your own personal use and only in association with using our Services. BrainStation Services include content such as the following: images, design and branding features, text, video, images, logos, templates software and software code, data, audio and video les and other such content in digital and other for-mats, which is made available on our web site, in our course materials, and on the Internet and is collectively referred to as BrainStation Content. All BrainStation Content is in its components and as a compilation the copyright property of BrainStation and is protected under applicable copyright, trade-mark and other laws.
PRIVACY
All of the information you provide us will be kept con dential. If we ever require that information for anything other than giving you a great education, well ask for your permission rst. Click here to read the full privacy policy.
For a more detailed version of our terms and conditions click here.
Terms and Conditions Contd
Digital Marketing 16 BrainStation Inc. 2015
-
Digital Marketing 17 BrainStation Inc. 2015
FAQHOW MANY STUDENTS ARE IN EACH CLASS?
Small class sizes result in more interaction between students and teachers. A low student to teacher ratio
ensures that our students get the attention that is needed for project based learning.
ARE COMPUTERS PROVIDED?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete
homework in the comfort of your own home and to become comfortable with your machine to continue your
learning beyond completion of the course.
DO YOU OFFER ANY ACCREDITATION OR CERTIFICATE UPON COURSE COMPLETION?
We do not o er any accreditation or certi cate. We are focused on helping students achieve a mastery of skills
they need to learn. We do not assign grades or hand out pieces of paper.
CAN I JUST LEARN ON MY OWN?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager
to learn as yourself. It may take you years to learn something on your own without proper guidance.
At BrainStation we have industry experts that condense years of learning into a matter of weeks and
resources to support you beyond graduation as well!
FAQ
-
Digital Marketing 18 BrainStation Inc. 2015
FAQ ContinuedDO I NEED PREVIOUS PROGRAMMING EXPERIENCE OR A BACKGROUND IN TECHNOLOGY TO TAKE YOUR COURSES?
All of our course pages indicate the minimum requirements we expect students to have before classes start.
We realize that every student is starting at a di erent point so weve created an educational model that is
exible enough to accommodate everyone.
WHAT IS THE TIME COMMITMENT FOR ONE OF YOUR COURSES?
The time commitment for each course varies depending on the concepts and material we are covering.
There is no magical number because each student learns at their own pace. Our recommendation is to spend
as much time as possible practicing and applying the skills you learn to real projects but we understand that
everyone has other commitments. We work with every student to help them manage the workload and
ensure success.
WHO IS KONRAD GROUP?
BrainStation is fuelled by Konrad Group, a global leader in the enterprise and consumer technology space.
Konrad Group has delivered solutions in use by over 20 million people in 50 di erent countries around the
world to brands such as McDonalds, MTV and Deloitte. Konrad Group works with BrainStation to architect
each curriculum based on the skills needed to tackle the digital problems of the 21st century.
FAQ Continued
-
Alumni BenefitsOnce you take a course at BrainStation, you get permanent access to the BrainStation community.
SOME OF THE BENEFITS INCLUDE:
Alumni pricing on all other BrainStation courses and workshops Discounted prices on partner platforms such as Treehouse and CodeSchool Invitation to BrainStation socials Access to all community events hosted by BrainStation
Digital Marketing 19 BrainStation Inc. 2015
BrainStation Alumni
-
Digital Marketing 20 BrainStation Inc. 2015
GENERAL INQUIRIES
contact@brainstation.io
ADMISSIONS
admissions@brainstation.io
Interested? Wed love to hear from you!
TORONTO445 King St W, #300
Toronto, ON M5V 1K4, CA
SAN JOSTerracampus Corporativo
Tres Rios 30301, Costa Rica
NEW YORK1410 Broadway, #2701
New York City, NY 10018, USA
VANCOUVERComing Soon!
WATERLOO151 Charles St W, #100
Kitchener, ON N2G 1H6, CA
CHICAGO150 Michigan Ave N, #800
Chicago, IL 60601, USA
OTTAWAComing Soon!
Get In Touch
-
Grey ThompsonMy education at BrainStation has been an extraordinary experience. Opportunities
that had previously seemed impossible because of my technical limitations now feel
within reach, and new entrepreneurial ideas are coming to me in ways I never
anticipated before I began learning to code. And thanks to BrainStation, Im just
getting started.
Olivia ViolaTaking BrainStations part-time course allowed flexibility in my schedule, and
enabled me to learn coding along side my usual university course load. The team
at BrainStation really made the difference. Each member is friendly, approachable,
knowledgeable and always there to make sure you understand. That to me means
more than anything being able to ask for one-on-one help.
Katrina McHaffieI was a little intimidated at first but the instructors created such a positive learning
environment. Our class size was small enough that we could get whatever hands
on help we needed, but large enough that we are all able to experience and learn
from the diversity of what each student was working on. Overall it was a fantastic
experience and I would recommend it to anyone interested in coding, looking for a
new learning experience, or even just wanting to do their own webpage.
Digital Marketing 21 BrainStation Inc. 2015
Testimonials
top related