brand ad solutions - lifestyle - indiaretailing.com · brand story –a flagship ... flipkart...

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BRAND AD SOLUTIONS- LIFESTYLE

LIFESTYLE & THE NEW AGE CONSUMER

WE UNDERSTAND LIFESTYLE

LIFESTYLE ON FLIPKART – BEHAVIORAL INSIGHTS

SO WHAT ARE THE (PERCIEVED) CHALLENGES WITH DIGITAL ADS?

LIMITEDREACH

SMALLSCREEN NO TRANSPARENCY

CLICKFRAUD

BROKENEXPERIENCE

LOWIMPACT

Reach

Impact

Transparency

REACH IMPACT TRANSPARENCY

50 million 1 in every 5 1000+ data pointsapp downloads & highly

engaged customer base

visitors on the Flipkart

app makes a purchase

per customer helps

ascertain ad impact

CREATIVE TARGETING

ATTRIBUTION

KEY BUILDING BLOCKS

RIGHT PLACEMENT, GREAT AESTHETICS

AWARENESS CONSIDERATION PURCHASE

CUSTOMER PROFILES

TRAVELLER YOUNG PARENT NEW HOME OWNER

TRAVELLER YOUNG PARENT NEW HOME OWNER

INCREASEIN AWARENESS

INCREASEINCONSIDERATION

INCREASEIN PURCHASE

COMMERCE ADVERTISING

INTENT DATA

SHOPPING CONTEXT

DEEP AUDIENCE PROFILES

FULL FUNNEL ACCESS

BRAND STORY – A FLAGSHIP, NATIVE OFFERING

CONSIDERATION UPLIFT OF 42%

Everyone’s looking on Flipkart,

will they find you?

PLEASE WRITE TO ADS@FLIPKART.COM FOR MORE INFORMATION

BRAND STORIES VIDEO

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