brand & branding simplified

Simplified.B R A N D &B R A N D I N G

W H AT I L E A R N E D F R O M M Y C L I E N T S

R U G W E D D E S H PA N D E

S E T U A D V E R T I S I N G P V T. LT D .

Customers will never love a company until employees

love it first.

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A better policy can build a better

brand.

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B R A N D P O L I C Y

People often come up with fancy

logos that do not represent their

company. People relate with your

company through your brand

identity.

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B R A N D I D E N T I T Y

Relevance is crucial.relevance has always been key to building strong and influential

brands.

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B R A N D P O S I T I O N I N G

Authentic brands don't emerge from

marketing cubicles or advertising

agencies. They emanate from

everything

the company does.

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B R A N D E X P E R I E N C E

Advertising is irrelevant if

the customer experience is bad.

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B R A N D E X P E R I E N C E

Define your brand’s

personality and see what kind

of advertising and tone suits

your brand.

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B R A N D P E R S O N A L I T Y

Brand architecture isn’t about

neatness. It’s about business

results.

=B R A N D A R C H I T E C T U R E

By creating a logical,

economical portfolio structure,

brand architecture focuses

resources on the brands that

best support your business

goals.

=B R A N D A R C H I T E C T U R E

- A SINGLE BRAND STRATEGY –

Monolithic Brand Architecture

The single brand strategy is very

efficient, and pours all the equity into a

single brand. But the downside is that

it’s more difficult to highlight specific

areas of competitive advantage.

=B R A N D A R C H I T E C T U R E

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- A HOUSE OF BRANDS STRATEGY –

Freestanding Brand Architecture

Each brand has a focused positioning,

but it costs a lot to market all these

different brands.

=B R A N D A R C H I T E C T U R E

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There are no set formulas for successful

brand architecture. You need to evaluate

all the options and develop the ideal

balance your unique business situation

demands.

=B R A N D A R C H I T E C T U R E

Write a clear brand policy.

Develop or evaluate your brand identity.

Decide clear brand positioning.

Define your brand experience. Set review mechanism.

Make sure your brand has a distinct personality.

Define brand architecture need in advance.

Thanks.