brand guidelines - pentagon freight brand guidelines.… · 12 pentagon freight | brand guidelines...

BRAND GUIDELINES

ENERGISING LOGISTICS

INTERNATIONAL VERSION

2PENTAGON FREIGHT | BRAND GUIDELINES

CONTENTS

Logo 3

Primary & secondary logos 4Reversed & mono logo 5Logo Safe Area 6Logo with strapline 7What not to do… 8

Colour 9

Primary & secondary palette 10

Typography 11

Primary/secondary typeface 12

Photography 13

Brand Imagery 16

Suite of imagery 17Imagery in application 18

Application 19

Business card 20 Stationery 21 Powerpoint presentations 22 Advertising 23 Internal documentation 24 Internal posters 25

LOGO

4PENTAGON FREIGHT | BRAND GUIDELINES

Pentagon Freight’s primary logo should be used whenever possible.

Primary logo

Secondary logo

LOGO

5PENTAGON FREIGHT | BRAND GUIDELINES

Reversed out logo primary Reversed out logo secondary

Mono logo primary Reversed out mono logo secondary

LOGO

6PENTAGON FREIGHT | BRAND GUIDELINES

X

X

X

X

X XX

X

X

LOGO SAFE AREA

LOGO

7PENTAGON FREIGHT | BRAND GUIDELINES

LOGO WITH STRAPLINE

LOGO

8PENTAGON FREIGHT | BRAND GUIDELINES

Don’t change the size of the pentagon in relation to the name.

Don’t change the proportions of the logo.

Don’t change the colours of the logo. Don’t flip the pentagon element.

Don’t remove the white border from the pentagon.

Don’t add any additional effects to the logo such as drop shadows, inner/outer glows, bevels or embosses.

WHAT NOT TO DO…

LOGO

COLOUR

10PENTAGON FREIGHT | BRAND GUIDELINES

Pantone 485 CC0/M96/Y97/K0R238/G49/B36

Pantone Cool Grey 9 CC0/M0/Y0/K63R145/G145/B149

Pantone Cool Grey 5 CC0/M0/Y2/K38R190/G192/B194

Pantone 483 CC0/M88/Y82/K65R122/G22/B0

Pantone Process Black CC0/M0/Y0/K100R0/G0/B0

PRIMARY COLOURS

SECONDARY COLOURS

COLOUR

TYPOGRAPHY

12PENTAGON FREIGHT | BRAND GUIDELINES

I’M NIMBUS SANS CONDENSED BOLD, PLEASE USE ME FOR HEADINGS IN ALL CAPSI’M NIMBUS SANS CONDENSED REGULAR, PLEASE USE ME FOR SUB-HEADINGSI’m Univers LT, please use me for body copy in all publications, brochures and adverts.

I’m Arial, please use me whenever Univers LT is unavailable, for instance Powerpoint presentations or internal communications.

Purchase Nimbus Sans Condensed from www.myfonts.com/fonts/urw/nimbus-sans/

Purchase Univers LT from www.myfonts.com/fonts/linotype/univers-lt/

TYPOGRAPHY

PHOTOGRAPHY

14PENTAGON FREIGHT | BRAND GUIDELINES

Photography of our people should evoke the essence of our services – efficient, reliable and customer focussed.

PHOTOGRAPHY

15PENTAGON FREIGHT | BRAND GUIDELINES

PHOTOGRAPHY

When choosing photography to represent our service portfolio, be aware that interesting crops, movement and angles willl help to convey a dynamic visual style.

BRAND IMAGERY

17PENTAGON FREIGHT | BRAND GUIDELINES

The suite of brand images have been designed primarily for use in advertising, exhibition stands and brochure covers.

BRAND IMAGERY

18PENTAGON FREIGHT | BRAND GUIDELINES

Example of the brand imagery applied to an advert.

BRAND IMAGERY

GLOBAL REACH,LOCAL SERVICE.

YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.

WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS

AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK

APPLICATION

20PENTAGON FREIGHT | BRAND GUIDELINES

David WilsonManaging Director

m: +44 (0) 0000 00000dd: +44 (0) 0000 00000e: emailaddress@psfaberdeen

Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG

t: +44 (0)1224 405600f: +44 (0)1224 405601e: ops@pfsaberdeen.co.ukwww.pentagonfreight.com

BUSINESS CARD

Business card front Business card reverse

APPLICATION

21PENTAGON FREIGHT | BRAND GUIDELINES

Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG

t: +44 (0)1224 405600f: +44 (0)1224 405601e: ops@pfsaberdeen.co.uk

www.pentagonfreight.com

Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No. 1162218

All business undertaken subject to the standard trading conditions of the British International Freight Association. 2005 Edition (copy on application)

ENERGISING LOGISTICS

With compliments

Pentagon Freight Services PLCPentagon Freight CentreKirkton Drive, Dyce, Aberdeen, UK AB21 0BG

t: +44 (0)1224 405600f: +44 (0)1224 405601e: ops@pfsaberdeen.co.uk

www.pentagonfreight.com

Registered Office: Unit 1.02 Crayfields Industrial Park, Main Road, Orpington, Kent BR5 3HP. Regsitered in England No. 1162218

All business undertaken subject to the standard trading conditions of the British International Freight Association. 2005 Edition (copy on application)

ENERGISING LOGISTICS

Compliments slip, letterhead and continuation sheet.

STATIONERY

APPLICATION

22PENTAGON FREIGHT | BRAND GUIDELINES

POWERPOINT PRESENTATIONS

APPLICATION

23PENTAGON FREIGHT | BRAND GUIDELINES

ADVERTISING

GLOBAL REACH,LOCAL SERVICE.

YOUR LOCAL, GLOBAL ENERGY LOGISTICS PARTNER.

WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS

AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINAEUROPE SOUTH AMERICAMIDDLE EAST USAUK

WWW.PENTAGONFREIGHT.COM

DELIVERING GLOBAL EXCELLENCE & INNOVATIONENERGISING LOGISTICS

AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK

WWW.PENTAGONFREIGHT.COMENERGISING LOGISTICS

PLACE YOURTRUST IN OUR

EXPERIENCEDELIVERING EXCELLENCE

& INNOVATION FOR ENERGY

AFRICA ASIA AUSTRALIA CANADA CASPIAN CHINA EUROPE SOUTH AMERICAMIDDLE EAST USAUK

APPLICATION

24PENTAGON FREIGHT | BRAND GUIDELINES

INTERNAL DOCUMENTATION

Document cover Example text page

APPLICATION

25PENTAGON FREIGHT | BRAND GUIDELINES

ENERGISING LOGISTICS

WE ARE SECTOR SPECIALISTS.

FOCUSED SOLELY ON DELIVERING PROFESSIONAL FREIGHT

SUPPORT OPERATIONS FOR THE INTERNATIONAL ENERGY AND

MARINE SECTORS.

ENERGISING LOGISTICS

WE ARE TOGETHER.

THE PENTAGON GLOBAL FAMILY – DELIVERING TOGETHER.

ENERGISING LOGISTICS

WE ARE TRUSTED.

WITH A PROUD TRACK RECORD OF GREAT RESULTS – DELIVERED BY GREAT PEOPLE

AROUND THE WORLD.

INTERNAL POSTERS

APPLICATION