brand voice showcase 2013

Brand Voice Campaigns on i-Believe

• Content Marketing - the fastest growing of all marketing expenditure lines.

• It gives the brand a unique voice via content which engages the consumer directly.

• Users are online searching for answers, advice and tips to help them achieve a specific goal.

• Your brands content is readily accessible to them and provides them with unique ideas and solutions which meet their needs.

• You’ve won their trust and authority.

• Your content is shared, promoted and recommended to others.

Introducing• i-Believe Brand Voice

– The starting point is to provide the platform and context for these conversations to take place.

– The outcome is enduring and valuable relationships between consumer and brand.

• Channels

– i-Believe Parenting

– i-Believe Sports

– i-Believe Music

MothercareAldi Kia

Kellogg’sDenny

i-Believe Brand Voice Campaigns 2013

Maxi ZooAvonmore Super Milk

OpelNITB

Green Food Farms

SchoolDays.ieMyKidsTime.ieFamilyFun.ie

DayOut.ieFundays.ie

MumsTown.ie

The i-Believe Parenting Channel

Mothercare

Target Audience: Mums

Advertising objective: Drive footfall to the ‘Check it Fits’ road show taking place at key

locations nationwide

Formats used: E-Zine Sponsorships , Enhanced Listing

and Social Media Posts on Facebook and Twitter

i-Believe Brand Voice Campaigns 2013

Mothercare Sponsorship of Mykidstime

E-Zine

Enhanced listing full page

Enhanced listing on Events Section

Mothercare Social Media mentions on MyKidsTimeFacebook

Twitter

Aldi

Target Audience: Parents

Advertising objective: Promote ‘Easter: All Your Family Treats for Less’ range .

Formats used: Integrated Site Content , E-Zine Article,

Competition Sponsorship and Social Media promotion

i-Believe Brand Voice Campaigns 2013

Aldi Sponsorship of Mykidstime

E-Zine article

Sponsored site content

Facebook post

KIA Carens

Target Audience: Parents

Advertising objective: Position the Carens brand as a leading family car

Formats used: Billboards , Standard Display

and Product Profile Integration

i-Believe Brand Voice Campaigns 2013

KIA Carens on i-Believe Parenting Channel

SchoolDays

Mums Town

MYKidsTime

Kia Carens Product Profile on MyKidsTime

Kellogg’s

Target Audience: Mums of primary school kids

Advertising objective: Create awareness for back to school campaigns

Formats used: Site Sponsorship, Skins on Match Tracker,

Standard Display Site Wide and Social Media Posts

i-Believe Brand Voice Campaigns 2013

Kellogg’s on the i-Believe Parenting Channel

MyKidsTime

Mums Town

Kellogg’s Sponsorship of SchoolDays.ie

Advertorial

Listing on front page

Integrated site content

Kellogg’s Competitions on i-Believe Parenting channel

SchoolDays

Mums Town

Facebook promotion

Maxi Zoo

Target Audience: Pet owners

Advertising objective: Drive sales over the bank holiday weekend

Formats used: Standard Display, Site Wide Slider,

Advertorials and Social Media Promotion

i-Believe Brand Voice Campaigns 2013

Maxi Zoo on the i-Believe Parenting Channel

FunDays

Slider on MyKidstime

Mums Town

Maxi Zoo Twitter Mentions on i-Believe Parenting ChannelSchoolDays

MyKidsTime

Maxi Zoo Advertorial on My Kids Time

Maxi Zoo Facebook posts on i-Believe Parenting ChannelMyKidsTime

SchoolDays

Green Food Farms

Target Audience: Parents

Advertising objective: Drive traffic to their win cash for school competition game.

Formats used: Standard Display, Site Wide Slider

Advertorials and Social Media Promotions

i-Believe Brand Voice Campaigns 2013

Green Farm Foods on the i-Believe Parenting ChannelSlider on MyKidstime linking to Green Farm Foods Advertorial

Green Food Farms Social Media Mentions on MyKidsTimeTwitter

Facebook

Avonmore Supermilk

Target Audience: Parents with young families

Advertising objective: Build brand through the summer months.

Formats used: Online Sponsorship of the ‘Survive the Summer’ campaign,

E-Zine Sponsorship , E-Zine Ad spot and Social Media Promotion.

i-Believe Brand Voice Campaigns 2013

Avonmore Super Milk sponsorship of MyKidsTime

E-Zine

Site wide slider

Survive the Summer blog post

Avonmore Super Milk posts on Mykidstime Facebook Page

Avonmore Super Milk sponsored tweets on Mykidstime

Denny

Target Audience: Parents

Advertising objective: Boost September Sales

Formats used: E-zine Sponsorship on MyKidsTime and SchoolDays

with money off coupon

i-Believe Brand Voice Campaigns 2013

Denny E-zine sponsorship on i-Believe Parenting SitesMyKidsTime

SchoolDays

Hogan Stand

The i-Believe Sports Channel

Opel Kit for Clubs

Target Audience: GAA supporters / Club members

Advertising objective: Enhance awareness for the Kit for Clubs initiative

Formats used: Site Sponsorship, Skins on Match Tracker,

Standard Display Site Wide and Social Media Posts

i-Believe Brand Voice Campaigns 2013

Opel Kit for Clubs sponsorship of HoganStand match tracker Site post

Match Tracker

Opel Kit for Clubs standard display on HoganStand

Opel Kit For Club social media mentions on HoganStand

StateGoldenPlec

NMEMuzu

The i-Believe Music Channel

Northern Ireland Tourist Board

Target Audience: 18-34 year olds with an interest in music and culture

Advertising objective: Build interest for the Derry City of Culture campaign

Formats used: Integrated Site Content , Site Wide Skins,

Competition Sponsorship and Social Media promotion

i-Believe Brand Voice Campaigns 2013

NITB Site Wide Skins on the i-Believe Music Channel

NITB competition GoldenPlec

Site Post

Entry form

Home Page Promo

NITB competition on GoldenPlec

Facebook post linking to competition page

NITB integrated content on State

NITB competition on State

Thank You