brand voice showcase 2013
TRANSCRIPT
Brand Voice Campaigns on i-Believe
• Content Marketing - the fastest growing of all marketing expenditure lines.
• It gives the brand a unique voice via content which engages the consumer directly.
• Users are online searching for answers, advice and tips to help them achieve a specific goal.
• Your brands content is readily accessible to them and provides them with unique ideas and solutions which meet their needs.
• You’ve won their trust and authority.
• Your content is shared, promoted and recommended to others.
Introducing• i-Believe Brand Voice
– The starting point is to provide the platform and context for these conversations to take place.
– The outcome is enduring and valuable relationships between consumer and brand.
• Channels
– i-Believe Parenting
– i-Believe Sports
– i-Believe Music
MothercareAldi Kia
Kellogg’sDenny
i-Believe Brand Voice Campaigns 2013
Maxi ZooAvonmore Super Milk
OpelNITB
Green Food Farms
SchoolDays.ieMyKidsTime.ieFamilyFun.ie
DayOut.ieFundays.ie
MumsTown.ie
The i-Believe Parenting Channel
Mothercare
Target Audience: Mums
Advertising objective: Drive footfall to the ‘Check it Fits’ road show taking place at key
locations nationwide
Formats used: E-Zine Sponsorships , Enhanced Listing
and Social Media Posts on Facebook and Twitter
i-Believe Brand Voice Campaigns 2013
Mothercare Sponsorship of Mykidstime
E-Zine
Enhanced listing full page
Enhanced listing on Events Section
Mothercare Social Media mentions on MyKidsTimeFacebook
Aldi
Target Audience: Parents
Advertising objective: Promote ‘Easter: All Your Family Treats for Less’ range .
Formats used: Integrated Site Content , E-Zine Article,
Competition Sponsorship and Social Media promotion
i-Believe Brand Voice Campaigns 2013
Aldi Sponsorship of Mykidstime
E-Zine article
Sponsored site content
Facebook post
KIA Carens
Target Audience: Parents
Advertising objective: Position the Carens brand as a leading family car
Formats used: Billboards , Standard Display
and Product Profile Integration
i-Believe Brand Voice Campaigns 2013
KIA Carens on i-Believe Parenting Channel
SchoolDays
Mums Town
MYKidsTime
Kia Carens Product Profile on MyKidsTime
Kellogg’s
Target Audience: Mums of primary school kids
Advertising objective: Create awareness for back to school campaigns
Formats used: Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
i-Believe Brand Voice Campaigns 2013
Kellogg’s on the i-Believe Parenting Channel
MyKidsTime
Mums Town
Kellogg’s Sponsorship of SchoolDays.ie
Advertorial
Listing on front page
Integrated site content
Kellogg’s Competitions on i-Believe Parenting channel
SchoolDays
Mums Town
Facebook promotion
Maxi Zoo
Target Audience: Pet owners
Advertising objective: Drive sales over the bank holiday weekend
Formats used: Standard Display, Site Wide Slider,
Advertorials and Social Media Promotion
i-Believe Brand Voice Campaigns 2013
Maxi Zoo on the i-Believe Parenting Channel
FunDays
Slider on MyKidstime
Mums Town
Maxi Zoo Twitter Mentions on i-Believe Parenting ChannelSchoolDays
MyKidsTime
Maxi Zoo Advertorial on My Kids Time
Maxi Zoo Facebook posts on i-Believe Parenting ChannelMyKidsTime
SchoolDays
Green Food Farms
Target Audience: Parents
Advertising objective: Drive traffic to their win cash for school competition game.
Formats used: Standard Display, Site Wide Slider
Advertorials and Social Media Promotions
i-Believe Brand Voice Campaigns 2013
Green Farm Foods on the i-Believe Parenting ChannelSlider on MyKidstime linking to Green Farm Foods Advertorial
Green Food Farms Social Media Mentions on MyKidsTimeTwitter
Avonmore Supermilk
Target Audience: Parents with young families
Advertising objective: Build brand through the summer months.
Formats used: Online Sponsorship of the ‘Survive the Summer’ campaign,
E-Zine Sponsorship , E-Zine Ad spot and Social Media Promotion.
i-Believe Brand Voice Campaigns 2013
Avonmore Super Milk sponsorship of MyKidsTime
E-Zine
Site wide slider
Survive the Summer blog post
Avonmore Super Milk posts on Mykidstime Facebook Page
Avonmore Super Milk sponsored tweets on Mykidstime
Denny
Target Audience: Parents
Advertising objective: Boost September Sales
Formats used: E-zine Sponsorship on MyKidsTime and SchoolDays
with money off coupon
i-Believe Brand Voice Campaigns 2013
Denny E-zine sponsorship on i-Believe Parenting SitesMyKidsTime
SchoolDays
Hogan Stand
The i-Believe Sports Channel
Opel Kit for Clubs
Target Audience: GAA supporters / Club members
Advertising objective: Enhance awareness for the Kit for Clubs initiative
Formats used: Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
i-Believe Brand Voice Campaigns 2013
Opel Kit for Clubs sponsorship of HoganStand match tracker Site post
Match Tracker
Opel Kit for Clubs standard display on HoganStand
Opel Kit For Club social media mentions on HoganStand
StateGoldenPlec
NMEMuzu
The i-Believe Music Channel
Northern Ireland Tourist Board
Target Audience: 18-34 year olds with an interest in music and culture
Advertising objective: Build interest for the Derry City of Culture campaign
Formats used: Integrated Site Content , Site Wide Skins,
Competition Sponsorship and Social Media promotion
i-Believe Brand Voice Campaigns 2013
NITB Site Wide Skins on the i-Believe Music Channel
NITB competition GoldenPlec
Site Post
Entry form
Home Page Promo
NITB competition on GoldenPlec
Facebook post linking to competition page
NITB integrated content on State
NITB competition on State
Thank You