Download - Brand voice showcase 2013
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Brand Voice Campaigns on i-Believe
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• Content Marketing - the fastest growing of all marketing expenditure lines.
• It gives the brand a unique voice via content which engages the consumer directly.
• Users are online searching for answers, advice and tips to help them achieve a specific goal.
• Your brands content is readily accessible to them and provides them with unique ideas and solutions which meet their needs.
• You’ve won their trust and authority.
• Your content is shared, promoted and recommended to others.
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Introducing• i-Believe Brand Voice
– The starting point is to provide the platform and context for these conversations to take place.
– The outcome is enduring and valuable relationships between consumer and brand.
• Channels
– i-Believe Parenting
– i-Believe Sports
– i-Believe Music
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MothercareAldi Kia
Kellogg’sDenny
i-Believe Brand Voice Campaigns 2013
Maxi ZooAvonmore Super Milk
OpelNITB
Green Food Farms
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SchoolDays.ieMyKidsTime.ieFamilyFun.ie
DayOut.ieFundays.ie
MumsTown.ie
The i-Believe Parenting Channel
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Mothercare
Target Audience: Mums
Advertising objective: Drive footfall to the ‘Check it Fits’ road show taking place at key
locations nationwide
Formats used: E-Zine Sponsorships , Enhanced Listing
and Social Media Posts on Facebook and Twitter
i-Believe Brand Voice Campaigns 2013
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Mothercare Sponsorship of Mykidstime
E-Zine
Enhanced listing full page
Enhanced listing on Events Section
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Mothercare Social Media mentions on MyKidsTimeFacebook
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Aldi
Target Audience: Parents
Advertising objective: Promote ‘Easter: All Your Family Treats for Less’ range .
Formats used: Integrated Site Content , E-Zine Article,
Competition Sponsorship and Social Media promotion
i-Believe Brand Voice Campaigns 2013
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Aldi Sponsorship of Mykidstime
E-Zine article
Sponsored site content
Facebook post
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KIA Carens
Target Audience: Parents
Advertising objective: Position the Carens brand as a leading family car
Formats used: Billboards , Standard Display
and Product Profile Integration
i-Believe Brand Voice Campaigns 2013
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KIA Carens on i-Believe Parenting Channel
SchoolDays
Mums Town
MYKidsTime
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Kia Carens Product Profile on MyKidsTime
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Kellogg’s
Target Audience: Mums of primary school kids
Advertising objective: Create awareness for back to school campaigns
Formats used: Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
i-Believe Brand Voice Campaigns 2013
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Kellogg’s on the i-Believe Parenting Channel
MyKidsTime
Mums Town
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Kellogg’s Sponsorship of SchoolDays.ie
Advertorial
Listing on front page
Integrated site content
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Kellogg’s Competitions on i-Believe Parenting channel
SchoolDays
Mums Town
Facebook promotion
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Maxi Zoo
Target Audience: Pet owners
Advertising objective: Drive sales over the bank holiday weekend
Formats used: Standard Display, Site Wide Slider,
Advertorials and Social Media Promotion
i-Believe Brand Voice Campaigns 2013
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Maxi Zoo on the i-Believe Parenting Channel
FunDays
Slider on MyKidstime
Mums Town
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Maxi Zoo Twitter Mentions on i-Believe Parenting ChannelSchoolDays
MyKidsTime
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Maxi Zoo Advertorial on My Kids Time
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Maxi Zoo Facebook posts on i-Believe Parenting ChannelMyKidsTime
SchoolDays
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Green Food Farms
Target Audience: Parents
Advertising objective: Drive traffic to their win cash for school competition game.
Formats used: Standard Display, Site Wide Slider
Advertorials and Social Media Promotions
i-Believe Brand Voice Campaigns 2013
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Green Farm Foods on the i-Believe Parenting ChannelSlider on MyKidstime linking to Green Farm Foods Advertorial
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Green Food Farms Social Media Mentions on MyKidsTimeTwitter
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Avonmore Supermilk
Target Audience: Parents with young families
Advertising objective: Build brand through the summer months.
Formats used: Online Sponsorship of the ‘Survive the Summer’ campaign,
E-Zine Sponsorship , E-Zine Ad spot and Social Media Promotion.
i-Believe Brand Voice Campaigns 2013
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Avonmore Super Milk sponsorship of MyKidsTime
E-Zine
Site wide slider
Survive the Summer blog post
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Avonmore Super Milk posts on Mykidstime Facebook Page
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Avonmore Super Milk sponsored tweets on Mykidstime
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Denny
Target Audience: Parents
Advertising objective: Boost September Sales
Formats used: E-zine Sponsorship on MyKidsTime and SchoolDays
with money off coupon
i-Believe Brand Voice Campaigns 2013
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Denny E-zine sponsorship on i-Believe Parenting SitesMyKidsTime
SchoolDays
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Hogan Stand
The i-Believe Sports Channel
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Opel Kit for Clubs
Target Audience: GAA supporters / Club members
Advertising objective: Enhance awareness for the Kit for Clubs initiative
Formats used: Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
i-Believe Brand Voice Campaigns 2013
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Opel Kit for Clubs sponsorship of HoganStand match tracker Site post
Match Tracker
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Opel Kit for Clubs standard display on HoganStand
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Opel Kit For Club social media mentions on HoganStand
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StateGoldenPlec
NMEMuzu
The i-Believe Music Channel
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Northern Ireland Tourist Board
Target Audience: 18-34 year olds with an interest in music and culture
Advertising objective: Build interest for the Derry City of Culture campaign
Formats used: Integrated Site Content , Site Wide Skins,
Competition Sponsorship and Social Media promotion
i-Believe Brand Voice Campaigns 2013
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NITB Site Wide Skins on the i-Believe Music Channel
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NITB competition GoldenPlec
Site Post
Entry form
Home Page Promo
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NITB competition on GoldenPlec
Facebook post linking to competition page
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NITB integrated content on State
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NITB competition on State
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Thank You