branding of entrepreneurs and startups

Branding for

Entreprenuers

& Startups

You have a LinkedIn Profile

You have more than 100 connections

You have benefited from LinkedIn

Raise your hands if…

Startup raised $230,000 using only LinkedIn

"Attracting investment is all about trust, LinkedIn is the largest collection of trust agents on the planet.

Frank HanniganChairman, goshido

The Inmail that landed a book deal

Nataly KellyAuthor

Competing for top talent with MNCs

LinkedIn is one of his biggest source of sales leads

How do we achieve success like them?

It all starts with your personal brand

Personal branding is vital for startup owners

1. You’re the main story teller

(lack client referrals)

2. Your credibility is vital

(limited track record)

3. People buy from people

Social Media is transforming how we communicate, consume information, and build relationships

Social Networks – What are the Differences?

Personal Public

Professional

Friends Fans

Biz contacts

Investors

The world’s largest professional network on the internet

> 80% of professionals in SingaporeOver 50% are decision makers/influencers

Almost all professionals in Singapore

are networking on LinkedIn

How do you build a great LinkedIn profile?

Picture

Tagline

Summary

Keywords

Experience

Recommen-dations

Rich Media

Endorsements

Projects/Awards

Share/Post

Like/Comment

Singapore

Build Your Network Your brand ambassadors and trust agents

Singapore 20

See who’s viewed your profile

Singapore

Singapore

Tourism Board

Singapore

Management University

HR Professionals

LinkedIn

EMEA/US

Is your network wide enough today?

Branding your company

22

Will you find this startup credible?

Gain followers to build a community of brand advocates

LinkedIn Followers are future leads and advocatesFollowing is not just a popularity vote

26

Enduring

3X more likely to purchase

2X moreengaged

Relative to non-Followers

Source/s: LinkedIn Follower Analysis, January 2012; LinkedIn Follower Impact Study, 2012

2X more likely

to recommend

78%More likely to accept

Recruiter InMail

6xMore likely to view LinkedIn Career Page

79%of members are interested in updates on job opportunities from companies they follow

Marketing Objectives Employer Branding Objectives

See who your followers are

People follow companies on social platforms for different reasons

28

Most follow for incentives, rewards, or discounts.4

Follow for news, insights, and product information.5

4eMarketer (Lab42 study, August 2011)5 LinkedIn Follower Analysis, January 2012

Influence your followers over time

Three things you should start doing today to build your startup

1. Setup/Complete your LinkedIn profile

2. Build your network

3. Create a company page on LinkedIn and start acquiring and engaging your followers

"You Google other people, so don't you think they're Googling you? Part of a networked world is that people will be looking you up, and when they

do, you want to control what they find.“

- Reid Hoffman, LinkedIn Founder

31

alvin kan

Google yourself

38

Questions?