branding when time & budget are limited

Priscilla King Gray Public Service Center

Branding when Time & Budget are Limited

Laura Anca Chichisan

My Role

Communications coordinator 10 programs at the PKG Center Development materials

The challenge

Before

Learn more at http://web.mit.edu/mitpsc/internshipsandfellowships

Proposal applications due Thursday, March 21 at noon

PUBLIC SERVICE FELLOWSHIPS

AND VALUE-ADDED INTERNSHIPS

Do something different this summer! Apply for a PSC-funded Fellowship or Internship.

Serve locally, nationally, or

internationally. Pursue your

service passions this summer!

Tuesday, February 412:00 PM - 3:00 PM

Memorial Lobby

MIT Community Service Fair

Assess any branding elements available

Logo Variations

Colors

color

Pantone 7474

PSC

CMYK: 90, 0, 28, 22RGB: 0, 146, 159

Pantone 485

LogoCMYK: 0, 100, 91, 0RGB: 239, 0, 53

Pantone 216

LogoCMYK: 0, 83, 34, 47RGB: 148, 37, 71

color

Pantone 717

PSC

CMYK: RGB: 255, 127, 80

color

Pantone 409

PSC

color

Pantone 7483

PSC

CMYK: 85, 0, 100, 55RGB: 0, 98, 39

color

Pantone 383

PSC

CMYK: 20, 0, 100, 19RGB: 175, 188, 60

color

Pantone 5405

PSC

color

Pantone 549

PSC

color

Pantone 416

PSC

color

Pantone 7408

PSC

CMYK: 0, 16, 100, 0RGB: 255, 210, 62

Official PKG Center colors

Other colors

Set expectations: competent design

After: Posters

After: Posters

Social Media Quotes

Info Sheet + Semester Calendar

Email Templates

Create a simple standardized layout

Poster ElementsPSC logo MIT logo

Event title

Subtitle

Event copy

QR code

PSC link

PSC info PSC social media

Shortened registration link

Registration deadline & event date

Hashtag

Photo

Font + Logo

Headline/Title: PT Sans, 179 pt Subtitle: PT Sans, 40 pt Copy: PT Sans, 15 pt Event specs: PT Sans, 23 pt Social media: PT Sans, 14 pt PSC info: PT Sans, 10 pt

Font Logo variations

Knockout version (white & light gray for colored background). The dot groups in the logo must always have two color values.

Streamline

3 Poster Sizes

Integrated Media Campaign & Poster Sizes

Twitter

Facebook Poster 11x17” PDF Infinite display slide PNG/JPG

Poster 22x28, 8.5x11” PDF

Email

One Square to Conquer All

Ongoing experimentation

Email Templates

Something Old + Something New

Ongoing Challenges

Email: clauraa@mit.eduTwitter: @laurachichisanBlog: https://medium.com/@laurachichisan

Laura Anca Chichisan