branding will die soon

Branding Will Die SoonDr Haitham IbrahimFor: IEEE - AAST

73% of people said that they shared something on social media … while in bathroom

Welcome to 2016..

… Nothing to say!

SoWhat

DUD!

Long Leave Brand Experience,.And branding will die soon

Which of you his/her name starts with “H” ?

In 2016 every conversation,..

every moment or story,..

..,, creates experience

Experience is your Brand !

So in 2016 Traditional branding will Die

So in 2016 Traditional branding will Die

So in 2016 Traditional branding will Die

So 2016 is the year of Brand Experience.

Brand Experience components

Brand Experience benefits

Case Studies

Case Study #11) Boost Every Campaign

2) Intended Advocacy3) Community initiated

Case Study #11) Boost Every Campaign

2) Intended Advocacy3) Community initiated

Really!!!

Loyal Apple Users?

Case Study #2

Agreed !?

What To Brand?

Brand

Product

Service

Person

Event

Organization

Place

Properties

Information

What To Brand?

Which is Harder Product or Service !?

Product Vs Service

What To Brand Your Startup?

Values

Brand1) Value identification

2) Make the Identity

Kapferer B.I Prism

Entrepreneurs ?

3) Communicate your Value

Set obj.s Brief Develop

Idea

Touch point Plan

Execute Amplify

Measure and

evaluate

Integrated Communications Toolkit The process that guides the development of impactful and integrated communications

4) Engage Your customers