branding yourself and your library career on linkedin

Branding Yourself and Your Library Career on LinkedIn

Scott Brown, Social Information Group – December 2012

Colorado Library Consortium (CLiC)

• What do we mean by “branding”?

• Why LinkedIn?

• Free vs paid versions

• The basics

• LinkedIn for for the next step in your career

• Showcasing your skills and increasing your visibility

• Final thoughts

• Q&A

Agenda

A personal LinkedIn story

Branding

What’s your brand?

Social tools: Professional use vs. personal use

Content

• More than 120 people signing up every hour.

• More than 150 million members in over 200 countries.

• 4.2 billion people searches in 2011.

Why LinkedIn?

• Executives from all Fortune 500 companies are members.

• Used by recruiters in 82 of the Fortune 100 companies.

• More than 2 million companies have LinkedIn Company Pages.

• Hundreds of thousands of job applications have been submitted via LinkedIn.

• Recruiters increasingly using social tools to source employees directly.

Sources: About LinkedIn: http://press.linkedin.com/about and WSJ: http://online.wsj.com/article/SB10001424052748704307404576080492613858846.html

Why LinkedIn?

• Rich and unique job, organization, and industry information

• Centralized place to have your professional content

• Familiar format – like a resume

• Many companies sourcing jobs via LinkedIn

• Great place to jump in and “get good” at social networking

Why LinkedIn?

Which of the following describe you?

(Check all that apply)

• I have not signed up for LinkedIn

• I have signed up but have not done anything with it

• I have signed up and have a good profile

• I have a good profile and a strong network

• I’m a LinkedIn God or Goddess

http://www.linkedin.com

• What is it? • Think:

• What’s the advantage?

• Where do I find it?

Online professional networking tool

Your professional/community tool

Free & subscription versions

Visible to recruiters, hiring agents, etc.

Central clearinghouse for information about you

Build a strong professional network

Groups

Share and demonstrate expertise

http://www.linkedin.com

How do I get started?

• Sign up

• Import your resume

• Connect

• People you know

• Peers, fellow employees

• Join groups

The basics

• Photo

• Headline

• Customized URL

• Summary

• Employment

• Education

• Honors & awards

• Interests

• Why?

• People can put a face to a name

• And because, this looks unprofessional:

Headline

• Why?

• Your “one-liner” about you and your impact

• Gets posted anytime you are active in LinkedIn!

Customized profile link

• Why?

• Personal branding – looks professional

• Put anywhere – email signature, business card, web site, etc.

Customized URLs

• Why?

• Personal branding & drive traffic to your site(s)

• And because, even though this is standard, this looks unprofessional/unbranded:

Summary

• Why?

• This is your ‘elevator pitch’ in written form

• Quickly illustrate your impact, key skills

• Key words and phrases for searching

• Can also call out “Specialties”

Position descriptions

• Why?

• Specifics of your experience & impact

• Add in keywords & details that don’t fit in your summary

Keywords

Look for them and synch them up

• Job postings

• Resume/LinkedIn

– Targeted to one job

– Targeted to the types of jobs you want

Keywords

In LinkedIn, use them in:

• Summary

• Specialties

• Experience descriptions

• Volunteer work

• Education

• Interests

• Skills (if they match up with LinkedIn skills)

LinkedIn connection

Import tools

Friends

Past colleagues

Current colleagues

Schoolmates & professors

Relatives

Mentors

Good connectors:

HR people, esp. recruiters

500+ connected people

Connecting through groups

LinkedIn connection

Groups

Associations & groups you belong to

Groups you’re interested in

Large groups

Why subscribe?

• InMail: LinkedIn “email”, can send without connection or introduction

• Expanded Profile Views: Expanded profile view for everyone on LinkedIn, including people outside your network

• Who’s Viewed My Profile

• Additional features

Why subscribe?

• Showcasing yourself

• Skills building

• Using advanced features

– Adding sections

– Applications

LinkedIn for the next step in your career

• Why?

• “Tag” yourself for more “findability”

• Find jobs associated with your skills

• Recruiters use these to find you!

Skills

• Why?

• Demonstrate your industry awareness

• Keeps you in your connections’ awareness

• “Like” & comment on others’ updates

Status updates

• Why?

• Demonstrate your knowledge and expertise

• Connect with industry and professional experts

• Capture industry “buzz”

Groups

• Why?

• Draw in your additional content

• Let people know more about your work

Publications

• Slides, blogs, certifications, reading list, events, languages, projects, patents

• Why? • Draw in your additional content

• Let people know more about you

Applications

How do you know it’s working?

People connect with you

Increasingly showing up in search results

Increased profile views

People are responding to you and asking you questions

You get headhunted!

• Update regularly – even just a little bit

• Move your profile sections around

• Look at “people you might know” and connect!

• Review quarterly

• Add articles, new presentations

• Solicit recommendations

• See what new features are available

• Check your settings

Logistics

Questions

Thank you! Scott Brown and Social Information Group

Enhance your online visibility and marketing using the best social networking tools - tailored to your specific needs

Coaching to help you be your best – from new to seasoned professionals

Contact me: scott@socialinformationgroup.com http://www.socialinformationgroup.com 303-834-7553

LinkedIn checklist

Personalized link

Website links

Summary

Current positions

Volunteer positions

Key words & phrases

Interests

Education

Award & Honors

Contact settings

Recommendations

Articles

Slides

Twitter

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