1. Talk To Me LinkedIn: www.linkedin.com/in/jamesfeldman Twitter: @ShiftHappensNow Hashtag: #shifthappens www.shifthappens.com

2. Creating Brand Insistence 3. Creating Brand Insistence EMOTIONAL CONNECTIONAWARENESS VALUERELEVANT DIFFERENTIATION ACCESSIBILTY 4. Learn from the internet & social media Stop shoulding 5. -1Pre-Plan Get down to work right away 6. -2Identify Your Brand 7. -3Do your homework 8. -4Mention a recent newsworthy event 9. -5Target Your Audience 10. Offer better than the status quoA strong value proposition always includes movement. 11. Offer better than the status quoHere are some words to use 12. Offer better than the status quo INCREASE IMPROVE ACCELERATE ENHANCE IMPROVE BALANCE ELIMINATE REVITALIZECUT SAVE REDUCE STRENGTHEN GROW FREE UP MINIMIZE MAXIMIZE 13. -6Share a fresh perspective 14. -7Eliminate any self-serving verbiage 15. -8Sound like a trusted peer 16. -9Talk in a calm voice 17. -10Stop SM talking without an outlineYou have 30 seconds on voicemail-less on social media (SM). Thinkelevator speech. 18. LinkedIn Hacks, Tips, Techniques & Features for Thought Leaders 19. Tighten Your Social Graph 20. Your Social Graph 21. Your Social Graph 22. Tap Into Your Experience 23. S A E SYour Past 1. 2. 3. 4.Former Employers Former Customers Business Partners Other Friends from Business 24. Tap into your Network 25. Foster a Strong Referral Community 26. InBoxesScan News & UpdatesInBox & Groups 27. LinkedIn Program DOOR PRIZE FOR ALL!FREE LinkedIn E-Learning with 28. 773-717-2779 773-71-SASSYTraining@IntegratedAlliances.com 29. Creating Brand Insistence