personal branding and linkedin workshop
Post on 18-Oct-2014
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How to get the most out of LinkedIn 3-Essentials of Personal Branding How to create a digital footprint for yourself? How do you make your profile effective? Why treat LinkedIn as a search engine? How do you get an ALL STAR Rating? How do position yourself to both get found and get recommended?TRANSCRIPT
SOCIAL MEDIA FOR JOB SEARCH
CHRIS TELLINGCHIEF MARKETING TECHNOLOGIST
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GOALS TODAY - (WILL SHARE THESE SLIDES AFTERWARDS)
• 3-Essentials of Personal Branding
• How to create a digital footprint for yourself?
• How to get the most out of LinkedIn
• How do you make your profile effective?
• Why treat LinkedIn as a search engine?
• How do you get an ALL STAR Rating?
• How do position yourself to both get found and get recommended?
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May 22nd, 2014Customer Loyalty In A Digital World
www.cincinnatiama.org
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SOCIAL NETWORKING
Chris,
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SOCIAL NETWORKING
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CREATE YOUR DIGITAL FOOTPRINT
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CREATE YOUR DIGITAL FOOTPRINT
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FOCUS ON YOUR SKILL NOT AGE
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FOCUS ON YOUR SKILL NOT AGE
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FOCUS ON YOUR SKILL NOT AGE
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SOCIAL MEDIA FOR JOB SEARCH84% employers use social media for recruitment
90% of them use social networks to screen a candidate
69% have rejected candidates based on their findings
LinkedIn, Twitter, and Facebook are widely used tools
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WHY DO RECRUITERS & HIRING MANAGERS USE SOCIAL MEDIA?Save time and cost
Fact checking
Uncover inconsistencies, resume fluff
Discover passive talent
Culture fit
Recommendations
Can I trust this candidate?
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HUMAN PSYCHOLOGY
Concept of “Mere Exposure Effect”psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them
KNOW, LIKE, TRUST
Use social media as your personal brand advocate
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FUNDAMENTALS…What type of job are you looking for?What’s your area of expertise?Which industry/s? What’s my target location?What are my target companies?Who are my industry influencers?
Ask these fundamental questions BEFORE you start your social media journey
Align your social media goals with your networking strategy
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PERSONAL BRANDING…Show your passion
Show your personality
Value proposition
Top of mind association, keywords
Your physical appearance
Make a brand statement, create a brand that’s uniquely YOU
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PERSONAL BRANDING…Things to avoid saying in social media
Expressing strong opinions
Controversial Matters
Religious Beliefs
Negative Comments
Party Pictures
Anything that is not appropriate in a work environment, is also not appropriate in social media
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SOCIAL MEDIA FOR JOB SEARCHGet found, get noticedNetworking/build connectionsBe informed, follow/like companiesResearch the profile of recruiters/ hiring managerDevelop visibility in your communityStart a conversation
Social media is not a magic bullet to get a job but it can give you a competitive advantage
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BE CONSISTENT WITH YOUR STORYAbout me section
Business cards
Email signature
Job portals
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BE VISUAL
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SOCIAL MEDIA IS ABOUT SHARING
Social and personal personas converge
Be helpful, be eager to share your knowledge
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SOCIAL NETWORKING
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CONTENT MATRIXWhat type of content should I post?
Marketing/ Skills Management/ Entrepreneurship
Passion
LinkedIn 70% 20% 10%
Twitter 50% 30% 20%
Facebook 20% 20% 60%
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CREATE YOUR DIGITAL FOOTPRINTLinkedInFaceBookTwitterGoogle PlusBlogIndeed ResumeAbout.meMeet Up GroupsYouTube VideosCommenting on blog postsSEO Basics
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PERSONAL BRANDING USING SOCIAL MEDIA IS A JOURNEY,
NOT A DESTINATION
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LINKEDIN EFFECTIVENESS
Linkedin as a search engine
Prime space, heat maps, eye tracking
Measure Results. Are recruiters contacting me?
ALL-STAR Rating
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LINKEDIN EFFECTIVENESS
Place Keywords at the right places: Headline, Summary, Job Titles, Skills, Education, Publications, Links and Samples
Customize URLs: Use your profile name
Summary & Specialties
List your skills & expertise
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BUILDING AN EFFECTIVE PROFILE ON LINKEDIN
• Profile photos (Physical appearance)
• Reverse Engineering
• Search for others’ profiles using your top keywords
• Don’t show irrelevant assignments
• Skills versus chronological order to cover gaps
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BUILDING AN EFFECTIVE PROFILE ON LINKEDINGet training, update skills
Undertake pro bono assignments/internships
Be strategic in choosing your volunteering assignments
Highlight your strengths
Don’t go for perfection
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ALL STAR PROFILEComplete your profile
Skills, Prime Space, Photos
Get at least 3 recommendations
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LINKEDIN EFFECTIVENESS
Keep measuring make changes and see what works
“Looking” – “Job Seeking”
Showing personality on LinkedIn
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MAKING CONNECTIONSBeing active on LinkedIn means:• Posting articles, participating in groups, commenting on status
updates, congratulating, and most importantly, connecting• Updating, endorsing, getting endorsements, getting and giving
recommendations• Following companies/brands, influencers, commenting on their
blog articles and their status updates
Networking:• Include a personal message• Join groups• Paid membership: INMAILS
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LINKEDIN CONNECT MESSAGEPersonalization
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LINKEDIN CONNECT MESSAGEPersonalization
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LINKEDIN INTRODUCTIONPersonalization
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LINKEDIN INTRODUCTIONPersonalization
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THE ULTIMATE LINKEDIN POWER USER SECRETYou can reach almost ANYONE on LinkedIn without paying for inMail or having any 2nd or 3rd connection to them...
How?
GROUPS!
But it is hidden and takes a few steps....
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EMAIL - PROFESSIONALPlease don’t use:
@aol.com, @fuse.net, @cinci.rr.com, @hotmail.com, @yahoo.com
NEVER use
DO USE (and get) if you can something easy to remember:
[email protected] ([email protected])
@outlook.com
@icloud.com
Or for $12/year get your own - I have [email protected] 49
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