break into media and entertainment

The Chazin Group

Presented by:

Ethan ChazinEthan ChazinFounder & President

The Chazin Group

Dec. 2010

Breaking Into The BusinessBusinessof Media & Entertainment

Agenda

• Industry Overview• Key Players / Stakeholders• Skills Needed For Success• Trends & Developments • Content Distribution & Licensing• Role of Talent Agents• Entertainment & Media Law• Role of the Media

The Chazin Group The Chazin Group

Agenda

• Corporate Sponsorships & Promotions• Event Planning & Logistics• Professional Sports as Entertainment• Pursuing a Career in Entertainment & Media• The Internet• Entertainment & Media Assns.• Media & Entertainment Outside the US• Next Steps

Industry OverviewIndustry Overview

Sizing the MarketSizing the Market

Skills Needed For Skills Needed For SuccessSuccess

Skills Needed For Student Success

• Work Ethic• Excellent Communications • Willingness to Go Above & Beyond• Teamwork• Professionalism• Relevant Work Experience

The PlayersThe Players

Stakeholders AboundStakeholders Abound

• Broadcast & Cable– Broadcast– Cable (TWC, Charter, Comcast, Cablevision)– Satellite (XM, Sirius)– Radio– Online

• Print Media / Publishing– Newspapers– Magazines– Books– Distribution & Printing

• Music– Music Production– Retail Music– Retail Audio Equipment– Multimedia– Music Printing & Distribution

• www.UndergroundCountry.com• Retail Print Music Dealers Assn.

• Sports, Games, and Gambling– Games, Sports– Stadiums, Teams– Retail Games, Stores– Gambling, Casinos– Theme Parks, Rides

• Movies– Movie Theaters– Movie Production– TV / Video Production– Video Rental– Video Distribution

• Technology Firms• Industry Consultants

– Entertainment Media Ventures, NYC

General Electric

Disney

• Walt Disney Motion Pictures Groupo Touchstone Studioso Hollywood Pictureso Miramax Films

• Walt Disney Animation Studios• Disney Toon Studios• Pixar Animation• SpyglassEntertainment

AC Nielsen

• AC Nielsen• Billboard, AdWeek, Hollywood Reporter,

Backstage • Nielsen Media Research• Ross Reports

SONY Corporation

• SONY Music Entertainment• Bought back 50% ownership from Bertelsmann

Music Group• Arista, Epic, Columbia, Jive, RCA, Legacy

Recordings, Sonic Wave America

• MGM Holdings• MGM; United Artists, Orion Pictures

• SONY Computer Entertainment• SONY Online• SONY Electronics

Time Warner

News Corp

TELEVISION

NEWSPAPERS

News Corp

MAGAZINES

News Corp

Trends & Developments• The Death of Print• Content Decentralization• Proliferation in Social Media• Balance of Power Shift: The “Few”

(Creators) to The “Masses” (Consumers)– Record Labels vs. Rhapsody, iTunes– Netflix Mini Case Study

Trends & Developments

• Power Shift: The “Few” to The “Masses”– TiVo, iTunes, Rhapsody, Apple, Napster,

eMusic, Netflix vs. Blockbuster, Video-on-Demand

• Who Owns Whom?– The Tribune Co. Owns 31% of Career Builder,

Yet Filed for Bankruptcy Protection on Nov. 8, 2008

– News Corp. Owns Hulu, SKY, and MySpace– TicketMaster Live Nation Potential Merger

Trends & Developments• Follow The Money

– $930B Spent on U.S. Media in 2007

• Piracy– Global Impact– Microsoft Global Anti-Piracy Day– Estimated $50 billion (‘07) global economic

loss associated with unlicensed, pirated, counterfeit software

– RIAA Change in policy regarding consumer free downloads & file sharing

Content Distribution & Licensing

• Domestic vs. International Licensing– International Distribution in 90 “Markets” Worldwide– Local Distribution involves distributor acquiring the license

to release and promote a film in a particular country– Major US Studios vs. Independents

• Free vs. Paid Content• Bacardi B Live (www.bliveshare.com)• British Groove Armada Ditches SONY BMG• An industry evolves to help get your own

music online

Role of Talent Agents• Intermediary Between Actor and Studio• Contract Labor Negotiations• Front Line Management• The ‘Big 4’ Agencies:

– Creative Artists– The William Morris Agency– International Creative Management– United Talent Agency

Entertainment, Media Law• Suing the Tabloids (Slander vs. Libel)• Right of Publicity• Option, Author, Rental, Co-Production &

Talent Agreements• Chain of Title Issues• Entertainment Law Digest• Protecting the 1st amendment• ABA Journal / Blawgs / Entertainment &

Sports

Role of the Media

• The Fourth Estate• Influences or Follows Consumer Demand, or

BOTH?• Affects / Influences Nearly EVERY sphere of

society (political campaigns, violence, childhood obesity, terrorism, etc.)

Corporate Sponsorships & Concert Promotions

• Work directly with the Agents / Managers• In down economic times, promoters and

bands have to be much more creative• Concert promotion as event management• Concert Promoters

– B.Bizz Entertainment– Live Nation– AEG Live– Creative Entertainment Group

Corporate Sponsorships & Concert Promotions

• http://AudioFlip.com• www.cocnertpromotions.net• www.pollstar.com

Ticket Sales

• Ticket Sales– Stubhub.com– AdmitOne– TicketMaster & ticketsnow.com– TicketMaster’s track record of illegal activity– CoastToCoast Tickets– Ticket Packages (Ex. NFL League Pass)– 18.3M Search Results “Ticket Sales” on

Google!– Ticket Summit ‘09 (www.ticketsummit.org)

Sports as Entertainment• $390B Industry• The Integration of Sport with

Entertainment/Pop Culture• Fastest Growth Academic Discipline• Global Adoption of U.S. Sports• Sports Marketing Entertainment:

www.smenet.com• NYC, The Country’s Largest Fan Base

– 19M Fans in Metro Area– 200 Journalists Cover Sports Full time– The Largest Media Center in U.S.

• WWE, MMA, and UFC

Pursuing a Job in Media

• Job Boards: Media– MediaBistro.com– MediaJobMarket.com– MassMediaJobs.com– JournalismJobs.com– TVweek.com/classifieds/ads– Digital Media -> http://jobs.paidcontent.org– http://mediamatters.org

Pursuing a Job in Entertainment

• Job Boards: Entertainment– www.entertainmentcareers.net/week– http://filmtvcareers.about.com– www.entertainmentjobboard.com

Pursuing a Job

• The Power of Networking• Conduct Informational Interviews• Internship Opportunities:

– Sales– Merchandising– Promotions– Production– Content & Distribution– Ticketing

The Internet HasThe Internet Has

Changed EverythingChanged Everything

The Internet

• Google Controls 63% of ALL Internet Search, Owns YouTubeYouTube– paid $1.6B – as much as the Dallas Cowboys

• The New Hearst-like Media Empire

The Internet• Video is EVERYTHING

David Hallerman, senior analyst at eMarketer and author of the report, The Bandwidth Debate: Video and Net Neutrality

Entertainment & Media Assns

• Entertainment Resources & Marketing Assn. www.erma.orgwww.erma.org

• Digital Media Assn. www.digmedia.orgwww.digmedia.org• Assn. for Downloadable Music

www.downloadablemedia.orgwww.downloadablemedia.org • Entertainment Software Assn.

www.theesa.comwww.theesa.com

www.sobelmedia.com

Media & Entertainment Outside the U.S.

• Bollywood, The Global Film Mecca– 1,400 Films Annually (800 in America)– Mississippi Masala (1992): $7.3M US Sales– Monsoon Wedding (2002): $30.78M Global

Sales - $13.9M US Sales– Slumdog Millionaire (2008) $86.5M Global

Sales through Feb. 17

• China’s Persistent Piracy Threat

Resources

• The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World, by Al Lieberman, Pat Esqate

• The Business of Media by David Croteau, William Hoynes

• Hollywood Reporter; Entertainment Weekly; Variety; Back Stage

• Media Week• Broadcasting & Cable• www.MediaPost.com/Publications

User Forums & BlogsUser Forums & Blogs

www.Hollywood.wiretap.com

Next Steps

• Begin Networking NOW

• Conduct Informational Interviews

• Attend Lectures, Events, Conferences (check out the Conference Board, Learning Annex, Manhattan College)

• Read Up on Industry Trends & Developments

• Join Associations

• Subscribe to e-Newsletters

• Update Your Resume

• Develop Personal Marketing Plan

• Conduct Informational Interviews

• It’s Never Too Early to Build Your Professional Network

• Gain Real Life Experience Through Internships

• Work with Career Development Center

• Set Yourself Apart With Your “USP”

• Learn as much about the industry as you possibly can!

Parting Words

The Chazin Group

Thank You!

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