break into media and entertainment

The Chazin Group

Presented by:

Ethan ChazinEthan ChazinFounder & President

The Chazin Group

Dec. 2010

Breaking Into The BusinessBusinessof Media & Entertainment

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Agenda

• Industry Overview• Key Players / Stakeholders• Skills Needed For Success• Trends & Developments • Content Distribution & Licensing• Role of Talent Agents• Entertainment & Media Law• Role of the Media

The Chazin Group The Chazin Group

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Agenda

• Corporate Sponsorships & Promotions• Event Planning & Logistics• Professional Sports as Entertainment• Pursuing a Career in Entertainment & Media• The Internet• Entertainment & Media Assns.• Media & Entertainment Outside the US• Next Steps


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Industry OverviewIndustry Overview

Sizing the MarketSizing the Market


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Skills Needed For Skills Needed For SuccessSuccess


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Skills Needed For Student Success

• Work Ethic• Excellent Communications • Willingness to Go Above & Beyond• Teamwork• Professionalism• Relevant Work Experience

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The PlayersThe Players

Stakeholders AboundStakeholders Abound


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• Broadcast & Cable– Broadcast– Cable (TWC, Charter, Comcast, Cablevision)– Satellite (XM, Sirius)– Radio– Online

• Print Media / Publishing– Newspapers– Magazines– Books– Distribution & Printing


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• Music– Music Production– Retail Music– Retail Audio Equipment– Multimedia– Music Printing & Distribution

• www.UndergroundCountry.com• Retail Print Music Dealers Assn.


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• Sports, Games, and Gambling– Games, Sports– Stadiums, Teams– Retail Games, Stores– Gambling, Casinos– Theme Parks, Rides


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• Movies– Movie Theaters– Movie Production– TV / Video Production– Video Rental– Video Distribution

• Technology Firms• Industry Consultants

– Entertainment Media Ventures, NYC


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General Electric


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Disney

• Walt Disney Motion Pictures Groupo Touchstone Studioso Hollywood Pictureso Miramax Films

• Walt Disney Animation Studios• Disney Toon Studios• Pixar Animation• SpyglassEntertainment

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AC Nielsen

• AC Nielsen• Billboard, AdWeek, Hollywood Reporter,

Backstage • Nielsen Media Research• Ross Reports

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SONY Corporation

• SONY Music Entertainment• Bought back 50% ownership from Bertelsmann

Music Group• Arista, Epic, Columbia, Jive, RCA, Legacy

Recordings, Sonic Wave America

• MGM Holdings• MGM; United Artists, Orion Pictures

• SONY Computer Entertainment• SONY Online• SONY Electronics

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Time Warner


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News Corp


TELEVISION

NEWSPAPERS

FILMS

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News Corp


BOOKS

CABLE

MAGAZINES

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News Corp


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Trends & Developments• The Death of Print• Content Decentralization• Proliferation in Social Media• Balance of Power Shift: The “Few”

(Creators) to The “Masses” (Consumers)– Record Labels vs. Rhapsody, iTunes– Netflix Mini Case Study


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Trends & Developments

• Power Shift: The “Few” to The “Masses”– TiVo, iTunes, Rhapsody, Apple, Napster,

eMusic, Netflix vs. Blockbuster, Video-on-Demand

• Who Owns Whom?– The Tribune Co. Owns 31% of Career Builder,

Yet Filed for Bankruptcy Protection on Nov. 8, 2008

– News Corp. Owns Hulu, SKY, and MySpace– TicketMaster Live Nation Potential Merger


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Trends & Developments• Follow The Money

– $930B Spent on U.S. Media in 2007

• Piracy– Global Impact– Microsoft Global Anti-Piracy Day– Estimated $50 billion (‘07) global economic

loss associated with unlicensed, pirated, counterfeit software

– RIAA Change in policy regarding consumer free downloads & file sharing


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Content Distribution & Licensing

• Domestic vs. International Licensing– International Distribution in 90 “Markets” Worldwide– Local Distribution involves distributor acquiring the license

to release and promote a film in a particular country– Major US Studios vs. Independents

• Free vs. Paid Content• Bacardi B Live (www.bliveshare.com)• British Groove Armada Ditches SONY BMG• An industry evolves to help get your own

music online


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Role of Talent Agents• Intermediary Between Actor and Studio• Contract Labor Negotiations• Front Line Management• The ‘Big 4’ Agencies:

– Creative Artists– The William Morris Agency– International Creative Management– United Talent Agency


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Entertainment, Media Law• Suing the Tabloids (Slander vs. Libel)• Right of Publicity• Option, Author, Rental, Co-Production &

Talent Agreements• Chain of Title Issues• Entertainment Law Digest• Protecting the 1st amendment• ABA Journal / Blawgs / Entertainment &

Sports


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Role of the Media

• The Fourth Estate• Influences or Follows Consumer Demand, or

BOTH?• Affects / Influences Nearly EVERY sphere of

society (political campaigns, violence, childhood obesity, terrorism, etc.)


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Corporate Sponsorships & Concert Promotions

• Work directly with the Agents / Managers• In down economic times, promoters and

bands have to be much more creative• Concert promotion as event management• Concert Promoters

– B.Bizz Entertainment– Live Nation– AEG Live– Creative Entertainment Group


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Corporate Sponsorships & Concert Promotions

• http://AudioFlip.com• www.cocnertpromotions.net• www.pollstar.com


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Ticket Sales

• Ticket Sales– Stubhub.com– AdmitOne– TicketMaster & ticketsnow.com– TicketMaster’s track record of illegal activity– CoastToCoast Tickets– Ticket Packages (Ex. NFL League Pass)– 18.3M Search Results “Ticket Sales” on

Google!– Ticket Summit ‘09 (www.ticketsummit.org)


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Sports as Entertainment• $390B Industry• The Integration of Sport with

Entertainment/Pop Culture• Fastest Growth Academic Discipline• Global Adoption of U.S. Sports• Sports Marketing Entertainment:

www.smenet.com• NYC, The Country’s Largest Fan Base

– 19M Fans in Metro Area– 200 Journalists Cover Sports Full time– The Largest Media Center in U.S.

• WWE, MMA, and UFC


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Pursuing a Job in Media

• Job Boards: Media– MediaBistro.com– MediaJobMarket.com– MassMediaJobs.com– JournalismJobs.com– TVweek.com/classifieds/ads– Digital Media -> http://jobs.paidcontent.org– http://mediamatters.org


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Pursuing a Job in Entertainment

• Job Boards: Entertainment– www.entertainmentcareers.net/week– http://filmtvcareers.about.com– www.entertainmentjobboard.com


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Pursuing a Job

• The Power of Networking• Conduct Informational Interviews• Internship Opportunities:

– Sales– Merchandising– Promotions– Production– Content & Distribution– Ticketing


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The Internet HasThe Internet Has

Changed EverythingChanged Everything


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The Internet

• Google Controls 63% of ALL Internet Search, Owns YouTubeYouTube– paid $1.6B – as much as the Dallas Cowboys

• The New Hearst-like Media Empire


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The Internet• Video is EVERYTHING


David Hallerman, senior analyst at eMarketer and author of the report, The Bandwidth Debate: Video and Net Neutrality

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Entertainment & Media Assns

• Entertainment Resources & Marketing Assn. www.erma.orgwww.erma.org

• Digital Media Assn. www.digmedia.orgwww.digmedia.org• Assn. for Downloadable Music

www.downloadablemedia.orgwww.downloadablemedia.org • Entertainment Software Assn.

www.theesa.comwww.theesa.com


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www.sobelmedia.com


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Media & Entertainment Outside the U.S.

• Bollywood, The Global Film Mecca– 1,400 Films Annually (800 in America)– Mississippi Masala (1992): $7.3M US Sales– Monsoon Wedding (2002): $30.78M Global

Sales - $13.9M US Sales– Slumdog Millionaire (2008) $86.5M Global

Sales through Feb. 17

• China’s Persistent Piracy Threat


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Resources

• The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World, by Al Lieberman, Pat Esqate

• The Business of Media by David Croteau, William Hoynes

• Hollywood Reporter; Entertainment Weekly; Variety; Back Stage

• Media Week• Broadcasting & Cable• www.MediaPost.com/Publications


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User Forums & BlogsUser Forums & Blogs


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www.Hollywood.wiretap.com

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Next Steps


• Begin Networking NOW

• Conduct Informational Interviews

• Attend Lectures, Events, Conferences (check out the Conference Board, Learning Annex, Manhattan College)

• Read Up on Industry Trends & Developments

• Join Associations

• Subscribe to e-Newsletters

• Update Your Resume

• Develop Personal Marketing Plan

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• Conduct Informational Interviews

• It’s Never Too Early to Build Your Professional Network

• Gain Real Life Experience Through Internships

• Work with Career Development Center

• Set Yourself Apart With Your “USP”

• Learn as much about the industry as you possibly can!

Parting Words

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The Chazin Group

Thank You!

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