bringing azal to hungary

BRINGING AZERBAIJAN AIRLINES (AZAL) TO HUNGARY

MAMMAD RASHIDLI

CONTENTSI. ABOUT AZERBAIJANII. AZERBAIJAN AIRLINESIII. MARKETING FOCUSIV. WHAT DOES AZAL OFFER?V. BRANDINGVI. PHYSICAL EVIDENCEVII. WHY HUNGARY?VIII. CONCLUSIONIX. REFERENCES

ABOUT AZERBAIJAN

• Capital: Baku

• Area: 86,600 km²

• Population: 9,165,000 (2011 estimate)

• Currency: Manat

AZERBAIJAN AIRLINES• Founded on 7th of April 1992

• International Air Transport Association member

• Base: Heydar Aliyev International Airport

• 1994 Expansion

Baku Heydar Aliyev International Airport international capacity by carrier (seats per week)

Source: CAPA – Centre for Aviation & Innovata

MARKETING FOCUS• Promote as the most

favorable airline

• Capacitating its brand name • Creating better

attention of the airline website and products

MISSION, VISION, GOALS

• Become a leading air carrier with regional network coverage

• Flight safety, customer service, cheaper price.

• Become most favored carrier on inland and international flights

WHAT DOES AZAL OFFER?

• Comfortable economy and business class travel

• Comfortable seats• In-flight services• Cheap pricing• Frequent Flyer

Program• Renewed fleet

PRICE COMPARISON

BAKU - M

OSCOW -

BUDAPEST

BAKU - KIEV - BUDAPESTBAKU - ISTANBUL - BUDAPEST

BAKU-MOSCOW-BUDAPEST: 463 EUR

BAKU-KIEV-BUDAPEST: 256 EUR

BAKU-ISTANBUL-BUDAPEST: 374 EUR

BUDAPEST

BAKU

DISTANCE3,385 km

BRANDING• Rapidly growing fleet• New innovations• Slogan: “We are created for

you”• Not investing on promotions

too much

PHYSICAL EVIDENCE• Boeing and Airbus• Construction of new base

WHY HUNGARY?

• Increasing number of students

• Political Relationships

• Touristic

• Economic Relationship

CONCLUSION• Maintain values and develop

new ideas

• Draw attention to low price but high quality

• Promotions and Advertising

• Adding Budapest to its route

REFERENCES• Azerbaijan Airlines official website (2012). About us.

Available at: http://www.azal.az/en/company/ (Accessed: 16 November 2012)

• Central Asian Cellular Forum (2012). Nar Mobile enables in-flight phone calls on Azerbaijan Airlines. Available at: http://3gca.org/nar-mobile-enables-in-flight-phone-calls-on-azerbaijan-airlines/ (Accessed: 17 November 2012)

• Skytrax (2012). Azerbaijan Airlines Passenger reviews and customer trip reports. Available at: http://www.airlinequality.com/Forum/azerbaijan.htm (Accessed: 19 November 2012)

• Azerbaijan Airlines Booking (2012). Buy ticket. Available at: https://booking.sita.aero/asp/asp/azal;locale=en (Accessed: 22 November 2012)

• Turkish Airlines Booking (2012). Flight ticket. Available at: https://online.turkishairlines.com/internet-booking/availabilityInt.tk;jsessionid=YcBJQQvTGs3n1HsNfMLr9c7h4rD82vVL82XQL1SttMRhywRXHYM2!-430413108 (Accessed: 22 November 2012)

• Azerbaijan Airlines (2012). Partners. Available at: http://azal.az/en/company-partners/(Accessed: 24 November 2012)

• Azerbaijan Airlines (2012). About the program. Available at: http://www.azal.az/en/azal-miles-view/19/(Accessed: 26 November 2012)

• Azerbaijan Airlines (2012). Certified by IATA Operational Safety Audit (IOSA). Available at: http://www.azal.az/en/company-view/100/ (Accessed: 28 November 2012)

THANK YOU! mrashidli@ibs-b.hu

MAKE YOUR CHOICE ON AZAL WHEN

YOU FLY