brooke hammerling_brewpr_internet week_presentation
Post on 19-Oct-2014
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Do's and Don'ts of PR
Brooke Hammerling
Founder, Brew Media Relations
@brooke
#iwny
buzzwords
lack of creativity
sales-driven organizationPR playbook
spammerssenior management doesn't participate
service providers, not partners
spray and pray tactics
PR sucks
The bad, the ugly
It doesn’t have to suck
It can pay off
customer acquisition
brand awareness
influencer outreach
raise personal profile
reach
funding
acquisition
IPO
crisis communications
What are your goals?
What works for you?
Agency v. Internal v. DIY
Telling your story
Implied transparency
The company Brew keeps
Thank you!
Brooke Hammerlingbrooke@brewpr.com@brooke / @brewpr
about.me/brookehammerling
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