brussels briefing 45: louisa parker: "connecting your farm: the future of precision...

Connecting your farm enterprise like never before.

Connecting your farm. The future of Precision Agriculture in Africa

© AGCO Corporation

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AGCO

Your Working Machine

A World of Experience –

Working With You

Serious Machinery, Serious Results

Leaders Drive Fendt

Grain storage and protein production

solutions

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Source: 2013 Iron Solutions, Inc.

Progress in Agriculture

What challenges face today’s professional farmer?

Mixed fleets

More Advanced Equipment

Shrinking labor pool, Less skilled workers

Capital investments increasing

Climate volatility

Connecting stationary farm assets

Farm input costs

More partners and service providers

Uptime and continuous operation

Farm size is increasing, more

spread out

Regulations and reporting

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What is “Precision Agriculture?”

uses technology products

& services

toA farming

management concept

that

• Optimize machine performance

• Reduce input costs, and

• Increase yields.

GUIDANCE SYSTEMSOPTIMIZE LOCATION

CREATE SOIL MAPS

What Is “Precision Agriculture?”

WEATHER Short and long term forecasts for each

field, accessed via mobile apps and FMIS

TELEMATICSMonitoring assets,

managing downtime, moving data

A C T I O N I N T H E F I E L D

VARIABLE APPLICATIONSOPTIMIZE SEEDING

AND SPRAYINGSTORE AND CONDITION

GPSProviding Position and Location Data

COLLECT HARVEST DATA ANALYSIS CREATE

PRESCRIPTIONS

MONITOR ACTIVITY

CREATE HARVEST MAPS

C O L L E C T A N D P L A N

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What Are “Precision Machine Services?”

TELEMATICSMonitoring assets,

managing downtime, moving data

S E R V I C E R E S P O N S EANALYZEMONITOR

REPAIR OPTIMIZE MAINTAIN ADVISE

DATA Combining Real-

time data with stored data

CONNECT

S E R V I C E O V E R S I G H T

Fuse Strategy

Fuse® Connected Services

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ALWAYS RUNNINGSERVICES

OPTIMIZED SERVICES

RIGHT PLACE, RIGHT TIME SERVICES

CONNECTING THE CROP CYCLE

The machine is always available for use due to completion of scheduled maintenance, replacement of worn items before failure, component prognostics and expedited repair of unexpected failures.

The machine is adjusted to and operated in the most efficient manner for the application it is used in.

Multiple machines used during the annual farming cycle use synchronized precision farming data facilitated by the seamless transfer of operational data across machine precision management systems.

Multiple machines engaged in a single operational process on the farm are coordinated using advanced logistics to ensure the movement, location, operation and readiness of each vehicle achieves process completion in the most efficient manner possible.

Africa

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AGCO Africa – Sustainable and Inclusive Mechanisation

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• Products suited to Continent• Capacity building• Local manufacturing/assembly• Distribution development• Infrastructure investments• AGCO Finance in Africa• For farmers big and small…..

Sustainable & Inclusive

CUSTOMER SEGMENTS% OF TOT.1 TRACTORS CROP CARE HARVESTING STORAGE

COMMERCIAL FARMER

S

LARGE PRO-FESSIONAL 0.5 %

MID-SCALE 3.5 %

SMALLHOLDER

S

SMALL-SCALE 19 %

SUB-SISTENCE 77 %

Farmer Segmentation

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“Precision Farming” !!!

Adoption Challenges• Management issues

• Access to local knowledge/support (agronomic)• Training/capacity at core

• Access to finance

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AGCO Future FarmFast Forward

• Role of on-farm technology – Controlled Traffic Project• Fully Fused Future Farm

• Value Chain Partners• Training and capacity building

The Future• Fendt MARS

• Massey Ferguson - Future Combine• Massey Ferguson Robots

• Valtra Antz conceptx

The Future• Fendt MARS -

• Massey Ferguson - Future Combine• Massey Ferguson Robots

• Valtra Antz concept