build 2016 - p506 - app discovery in the windows store
Post on 13-Jan-2017
133 Views
Preview:
TRANSCRIPT
#Build2016
App Discoveryin the Windows StoreMorgan McLean
How Customers Discover AppsIn-Store
Suggestions Search Recommendations
ExternalDirect Links App-install Ads Campaigns
First, make a great app
Look GoodProduct Details PageText: title and descriptionImages: screenshot and logoLabelled in-app-purchasesRelease notes
Good ReputationPositive feedbackYou can now respond to reviews!Avoid duplicate apps
Get Noticed
Title Keywords Notable Apps• Impacts search and
suggestions• Spell-checked in search
• Impacts store search results• Indexed by web crawlers• Make them relevant
• Displayed on the store homepage
• Displayed on MSN.com
Direct Links• Share via web, social media,
etc.
aka.ms/hh35v4
top related