build brands online and grow your business

Introducing Mailprimer 1-2-1

The power of 1-2-1 marketing!

The world region where technical innovation is happening today!

Huge success in New Zealand & Australazia!!

Now proudly brought to Europe – Benelux by GCC Marketing

Proven Results

1.Brand values fully re-enforced2.Product fully differentiated

3.Higher web traffic4.Better customer satisfaction5.Sharper marketing message

6.Higher sales ROI overall

mailPrimer 1-2-1 v3 :a short overview

Your Brand:Some questions to keep in mind

What value do you place on your brand?

How much time and money do you invest in your brand?

Could you trade without it?

Brand and Marketing:an important part of

your business...

Brand and Marketing:Were is the gap?

mailPrimer is all about filling the gap in your current brand. Taking your emails to the next level in communication.

With mailPrimer we effectively turn your plain text emails into a powerful and engaging daily marketing and communication solution which will and dynamise your brand.

Why??

Its all about email…

1-2-1 email: our survey findings...

Email Marketing

(Promotions,1-2-Many)

Web Marketing(Web sites,

etc...)

Other Marketing

(Promotions, exhibitions,

etc,,,)

Promotional Marketing

(PR, Advertising, ...)

Unique offering

1-2-1 email marketing: why it really makes sense

ProspectCustomer

• 80 percent of businesspeople prefer e-mail communication - META Group - May 2003

• 42% of daily interactions is email based Calcium - DMA 2003…

Printed Marketing

(Brochures, collaterals,

mailings, etc...)

23%21%

16%8 %

8 %

60 to 80% of m

arketing budget

No tracking Or

Analytics

Communication through each channel is fully crafted:

1.Message is thought through;2.Product is positioned;3.Brand values are clearly identified;4.Loads of attention to details.

Crude business tool:1. “Fired-up” message;2. Little product positioning;3. No brand values;4. No brand re-enforcement;5. Not centrally managed;6. One product focus only.

Email Marketing

(mailPrimer1-2-Many)

8 %8 % Email

Marketing(Promotions,

1-2-Many)

No tracking Or

Analytics

Full tracking and analytics

of emails and

web traffic

Brand values

1-2-1 email marketing:improving your bottom line...Optimised business tool:1. Managed content2. Full brand values and product positioning3. Full message re-enforcement and tracking4. Centrally managed (inc. disclaimers)5. Multiple cross-selling offerings6. Marketing message refined through CTR

Extranet

PRCross selling

Proven results:1. Brand values fully re-enforced2. Product fully differentiated3. Higher web traffic4. Better customer satisfaction5. Sharper marketing message6. Higher sales ROI overall

Web Marketing(Web sites,

etc...)

Other Marketing

(Promotions, exhibitions,

etc,,,)

Promotional Marketing

(PR, Advertising, ...)

Printed Marketing

(Brochures, collaterals,

mailings, etc...)

23%21%

16%8 %

ProspectCustomerCustomer

1-2-1 email marketing: a powerful solution / 2...

Dear Potential Customer

This is what your e-mail looks like now.

· It may contain text copied and pasted from other document which has been written in a different font.

· No links to drive traffic to your website.· No branding.· Non uniform.

Cheers,

Bruce

NK Group Suite 4 4 Fred Thomas Drive Auckland Phone  +64 9 487 0024 Fax      +64 9 486 1260 Mobile  +64 21 643 008

Basic Signature

Brand and Marketing:42% of your daily communications..

Dear Potential Customer

This is what your e-mail looks like now.

· It may contain text copied and pasted from other document which has been written in a different font.

· No links to drive traffic to your website.· No branding.· Non uniform.

Cheers,

Bruce

Unbranded

Embedded Logo

Dear Potential Customer

This is what your e-mail looks like now.

· It may contain text copied and pasted from other document which has been written in a different font.

· No links to drive traffic to your website.· No branding.· Non uniform.

Cheers,

Bruce

NK Group Suite 4 4 Fred Thomas Drive Auckland Phone  +64 9 487 0024 Fax      +64 9 486 1260 Mobile  +64 21 643 008

mailPrimer:What is it…?

Our latest offering

The mailPrimer solution:Dynamic Templates...

Dynamic Links: Links to specific pages on the

website.

Signature: Automatically added

if required

Dynamic content field: Templates can have

many dynamic content fields which will

automatically select and display text / picture

randomly

RSS field: RSS data is automatically picked-up

from blogs and displayed in template,

linking back to blog

Dynamic Image: Infor on cross-selling

opportunities, pictures, etc

Disclaimer: Added automatically to each

email sent.

Dynamic Links: Links back to home page of

company.

Dynamic Text: Name tag can change

dependent on sender

Branding management:

Font style and size automatically selected

throughout the templates

Staff details management:

Correct staff and company details

automatically selected and applied

Key benefits

• Centralized control of your email communication• Leveraging of your most important communication

tool: each of your staff is sending daily 30 emails at least…

• Gather and use the email addresses of everyone in contact with you

• Assess and refine your marketing message through tracking of your template links

• Up-sell, cross-sell and communicate to *everyone* that comes in touch with your organisation

mailPrimer: a powerful eMarketing solution...

mailPrimer is centrally managed, ensuring a uniform and consistent brand message across your organization

Applies a lightweight and professional looking template to your outbound email communications

– average of 5kbs per template

mailPrimer: a powerful eMarketing solution...

mailPrimer: a powerful eMarketing solution...

Allows you to totally reflect your corporate identity and brand essence

mailPrimer: a powerful eMarketing solution...

Automatically personalises the email with the sender's name and up-to-date contact details – including a relevant

disclaimer

mailPrimer: a powerful eMarketing solution...

Automatically add banners based upon fields – ie add a “request to join your enewsletter mailing list to all recipients not yet registered; or info on new versions of the products

they bought from you, or…

Click here to subscribe to our newsletter…

mailPrimer requires no end-user installation nor changes in the way they send and receive emails

mailPrimer: a powerful eMarketing solution...

mailPrimer: a powerful eMarketing solution...

mailPrimer runs either on our servers or your own. Nothing to install, nothing to download…

mailPrimer: a powerful eMarketing solution...

mailPrimer is transparent to firewalls and spam filters, and self adapts to the recipient’s environment…

mailPrimer: a powerful eMarketing solution...

mailPrimer is compatible with all email applications, across all platforms, operating systems and devices

Optimized email Delivery

mailPrimer is using a unique 4 step process which will ensure the automatically deliver of emails in either plain text or varying levels of HTML, depending on the capabilities of the recipient’s email client. When an email has multiple recipients, each recipient will receive the right format…

Multiple Templates

mailPrimer allows true audience segmentation through supporting multiple templates per user / group or users or even business unit, providing relevant content for each trading name or department in your company.

Includes cross-selling dynamic links to your own, or another party’s website or both

mailPrimer: a powerful eMarketing solution...

Click-through Reports

mailPrimer offers detailed click-through (metric) reports directly to your inbox, allowing you to easily monitor the response rate for your dynamic links.

Email Tracking

mailPrimer incorporates full email tracking, allowing the reception of each email sent to be confirmed (when delivered and when read).

mailPrimer: a powerful eMarketing solution...

"We love priming our emails - it has helped create a consistent look and feel right throughout all our external communications. That's really important for us as Wellington's tourism marketing agency. We have had lots of great feedback from the industry, too, which is pleasing."

Kate Clode / Online & IT Manager Positively Wellington

mailPrimer: a powerful eMarketing solution...

"We have had totally positive feedback since day 1 using our mailPrimer templates - with our two key customer groups consistently complimenting us on our vibrant, smart, 'stand-out from all the rest' email communication. It’s all about being noticed"

- Jane Kennelly / Director Frog Recruitment

mailPrimer: more examples...

mailPrimer: more examples...

mailPrimer: more examples...

Price…?

Some of our customers...

Proven Results

1.Brand values fully re-enforced2.Product fully differentiated

3.Higher web traffic4.Better customer satisfaction5.Sharper marketing message

6.Higher sales ROI overall

Contact details Europe-Benelux:

GCC MarketingPhone: +31 (0) 36 - 880 74 68

Fax: +31 (0) 84 - 737 94 14Web: www.gcc-marketing.comEmail: info@gcc-marketing.com