build digital relationships with typo3 neos – typo3 congres in amsterdam
Post on 02-Jul-2015
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BUILD DIGITAL RELATIONSHIPS WITH TYPO3 NEOS
WHO’S DAT MONKEY LOVER?!
UX LEAD OF NEOS
CREATIVE LEAD & PARTNER AT MOC
6 X 250 = GIMME A MINUTE!
REST?
JSON?
NEOSUX & DESIGN & RESEARCH
WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP?
WHAT DOES IT TAKE TO BUILD A DIGITAL RELATIONSHIP? = RELEVANCE
WE ALL SUCK AT RELEVANCE
GET CLOSER TO STAYRELEVANT
“EVERY TIME WE FAIL TO UNDERSTAND OUR USERS, WE PUSH THEM IN THE DIRECTION OF OUR COMPETITORS”
STATUS OF DIGITAL RELEVANCE
BECOMING RELEVANT
3 STEPS TO RELEVANCE
1 PLAN THE RELATION-SHIP
2 EMBRACE CXM
3 MAKE NEOS FIT IN
3 STEPS
1. PLAN THE RELATIONSHIP
3. EMBRACE CXM
5. MAKE NEOS FIT IN
1 PLAN THE RELATION SHIP
2 EMBRACE CXM
Customer Experience Management is
how customers perceive the totality of their interactions with a company or brand
digitalclaritygroup.com
“YOU CANNOT OPERATIONALIZE OMNI-PRESENT, GOOD CUSTOMER EXPERIENCES THROUGH SILOS”
WCM IS A (SMALL) PART OF CXM
https://www.youtube.com/watch?v=fgdz1UCamTY
http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
http://www.slideee.com/slide/copeing-mechanisms-the-peril-and-promise-of-create-once-publish-everywhere
Tim Walters @ Magnolia Conference - https://www.youtube.com/watch?v=fgdz1UCamTY
PERSONAL IS RELEVANT
WHAT IS PERSONALIZATION?
“PERSONALIZATION INVOLVES USING TECHNOLOGY TO ACCOMMODATE THE DIFFERENCES BETWEEN INDIVIDUALS”
MANUALLY CONSTRUCTED » SEGMENTS
MACHINE-AUTOMATED
3 MAKE NEOS FIT IN
ANY KIND OF CONTENT
STRUCTURE
DIMENSIONS
PREVIEW
CONTENT FROM MANY SOURCES
ANY KIND OF CONTENT
CONTENT DIMENSIONS
STRUCTURED CONTENT
PREVIEW
MANY SOURCES
2.0
CENTRAL CONTENT HUB + SOLID BRIDGES BETWEEN STRATEGY AND EXECUTION + BETTER CONTENT ORCHESTRATION + PERSONALIZATION = RELEVANCE
NOT WEB-CENTRIC
NOT PAGE-CENTRIC
INSIGHTS TO THE AUTHOR
STRATEGY BRIEFS FOR ORCHE-STRATORS
COMBI-NATORY LOGIC
PERSON-ALIZATION
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