build your email list

Your Email List = $ In The Bank

www.RebeccaWardlow.com

Today’s Agenda

The importance of building your email list

Tips for building your email list

Ways to communicate with your list.

Your Email List“A list of people who have asked

to subscribe to your emails.”

Email StatisticsEmail marketing has an ROI of 4,300%91% of consumers check their email at least once a day66% of US online consumers, ages 15 and up made a purchase as a result of email marketing messages.Over 70% of mobile purchasing decisions are influenced by promotional emails.Nearly one third of email recipients open email based on subject line alone.

Source: http://bit.ly/1ai92i3

Benefits of Your Email Marketing

• Is relatively inexpensive• Has immediacy• Yields quick results• Gives you new insights• Allows you to send personalized messages• Allows you to segment and test

The Importance Of Building Your Email List

Do You Own Your Fans/Followers?

NO!!!

What Do You Own?

Your Website

Your Email List

Think List Building!

NetworkingEvents

People who visityour physical location

Donors

You need permission to add subscribers to your list!!! You must ask!

The Power Of Your List

Tips For Building Your Email List

E-mail Newsletter

Gone are the days where you compose your message in Microsoft Word with some clip artThen sent it out as an attachment using your email program like Outlook, Yahoo, MSN, AOL, gmail, etc.

Be CAN-SPAM Compliant! Your email must be for a legitimate offer and not a scam or offer

of pornography, prescription drugs or other questionable legal products.

You must identify yourself and/or your company name in the email

You must provide your physical or mailing address in the email (I recommend in the footer)

You must provide remove instructions or include a link that recipients can click on to remove themselves from future mailings

You must comply with all remove requests and avoid sending any more emails to people who ask to be removed.

Let recipients know How to Opt Out of future emails Monitor what others do on your behalf

CAN-SPAM Penalties

Each separate email in violation of the law is subject to penalties of up to $16,000, and more than one person may be held responsible for violations.

1. Get An Email Service Providers

The following providers are all CAN-SPAM compliant:

MailChimp aWeber Get Response Constant Contact Infusion Soft

2. Create Sign-Up Form

Thank You Message

Confirm Subscription

Also known as “Double Opt-In”

3. Build A Permission Based List

Ask before you “blast”!Never send email marketing to anyone that has not requested them from youUse the double opt-in formAsk subscribers to add you email address to their contact list. Stops your emails from going to spam.

Before you click “Send” button, ask yourself

“Did every recipient on this list give me permission tosend them email marketing?”

4. Compose Email

The Subject LineThe From LineThe Headings & SubheadingsPersonalize EmailThe Next Step or Call To Action

Subject Line for Kim’s email:

Don’t get left behind

The Subject Line Tips

Avoid “Free, Help, Percent off, and Reminder”Do not repeat the exact same subject line for each newsletter Your subject line to 50 characters or lessIncrease open rates by thinking like you sending to a friend

Sample Subject Lines

The secret to…7 ways to…How to…

Now you can…What you need to know

about…Did you hear?

We’ve got a secret

5. Design Your Email Message

Emails are delivered in 3 formatsPlain TextHTMLMIME

Keep it simple!Use a 1-column custom template, think mobile!Stick with basic fontsTest by sending a copy to yourself

6. Track Your Results

Monitor Open & Click-through RatesAnalyze Which Links Perform WellEvaluate Subscriber Responses (unsubscribed, reported message as spam or forwarded to a friend)

Comparison by Industry Chart

Ways To Communicate With Your List.

Capture Emails With Strong Opt-In

Create Landing Pages with valuable, unique information and a strong call to action for users to give you their email address.

When should you use landing pages?When sending social media fans/followers to your websiteWhen users are clicking an online ad

Do not direct people to your Home page!

Example Landing Pagehttps://secure.specialolympics.org/site/c.mlIYIjNZJuE/b.8477485/k.22DD/Help_Us_Make_a_Difference_Kellen.htm?msource=redcpcgg&cr=donationcharity_LPTest_Kellen_everyonedeserves&gclid=CjwKEAjwl7ieBRCK2rCtqcCS7jESJACZKQFKUT25W4LPWru7HkBu-PtVn1nylemt1ps309MqGiGkTxoCtlDw_wcB

Types of Communication

eNewslettereBlasteLettereCardSurvey

Key to Success!Offer consistent, high quality, engaging content

3 Ways To Build Relationships

1. Keep It PersonalSegmentationPersonalizationA personal tone

2. Be Sure To Keep In Touch

Send out regular newsletters or blog postsSet up a short email automation campaignUse auto-responders

3. Show You Are Human and Gain Trust

Humanize your ‘from’ lineUse facesCreate message consistency

Value Of A Subscriber

General rule is that a subscriber is worth $1 per month ($12 per year)Subscribe to my newsletter 4% average opt-in .03 X $12 = $.36 value of each visitor

Create a landing page aka squeeze pageA strong landing page with inspiring content and a call to action20% average opt-in.20 X $12 = $2.40 value of each visitor

What does this mean?For every visitor you have you are losing $2.04 by not having a strong opt-in

Questions??

Email me: rwardlow@rebeccawardlow.com

Social Solutions(815) 780-9062www.RebeccaWardlow.com