building a global brand through content marketing & social media

Driving Growth Through Content Marketing & Social Media

Anthony QuigleyFounder & Director@AnthonyQuigley@dmigroup

Growth Challenges2008 - 2016• Transition: Training Company to Certification Body

• Reach: How To Drive Global Reach

• Money: (Limited) Budget Management & Maximisation

• Audience: Finding & Engaging With Our Target Market

• Time: (Limited) Resource & Time Management

Overcoming Growth ChallengesUsing Digital & Social Media

CreateandShareGreatContent

Create and Share Great Content

CreateandShareGreatContent

HOW STRONG ARE YOUR DIGITAL

MARKETING SKILLS?

Take our Diagnostic and benchmarkyour skills against your colleagues

and the industry

TestYourDigital.com

Channels

• Create a Compelling Profile: @username, be on-brand, make your bio count

• Target Potential Customers: acquire relevant following, be organised, stay alert

•Nurture: stay on schedule, stay on message, be responsive, be original

•Make It Easy to Shareclicktotweet, buffer, hootsuite, kingsumo, etc

•Optimise Your Profile:customise your headline, add assets, add contact details, get recommendations

• Connect & Prospect: people you know, use advanced search, understand boolean search, use sales navigator, be personal

• Engage: engage with groups, use linkedin pulse, keep your status up to date

• Keep Fans Engaged:establish a unique and interactive propostion through content, competitions, surveys

• Target Your Message: use facebook insights to understand your audience

• Advertise: facebook is a very targeted advertising platform

• Centre Around Story, Not Sale

•Make it The Best 30 Seconds, Ever!

•Don’t Be Boring and make is Shareable!

•Optimise for Search (Use Tags)

• Educate

Key TakeAways• Create Relevant and Tailored Content In House • Have Others Create Relevant and Tailored Content for You• Distribute to Relevant Audiences• Drive Outreach Efforts to Key Social Influeners• Depending on industry: Engagement Platform, Not Conversion

Platform – Get Them to a Gate or Into a ReMarketing Campaigns• Conversion is Nirvana; But Ensure You Have Great Measurement

and Tracking• Employ Dedicated Resource(s) • Be Consistent

Key Insights• Founded 2008•Digital Marketing & Digital Sales, Training &

Certification•Working With Partners Across 70 Countries•Driving Digital Thought Leadership•Most Widely Taught Digital Marketing Syllabus,

Globally•Working With MNC’s To Define The Digital Sales

Professional• Business Doubling Year on Year