building an iphone app - aiga digital dialogues

Post on 07-Dec-2014

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DESCRIPTION

A quick tour through concept, focus groups, ux, design, and development of the Choicelunch iPhone app by Grady Britton, the creative agency, and Knuckleheads, the development partner. Includes things we learned and roadblocks to look out for.

TRANSCRIPT

Howdy!

California Mostly iPhone ConvenienceHealthy school lunch

2design3dev4launch1discovery

5next

2design3dev4launch1discovery

5next

1discovery

1discovery

vs

The big debate.

1discovery

1discovery

Things got sketchy.

1discovery

Things got sketchy.

1discovery

1discovery

Focus groups.

1discovery

Focus groups.

1discovery

Focus groups.

1discovery

Focus groups.

1discovery

Focus groups.

1discovery

Focus groups.

1discovery

1discoveryEntreeDayNutritionAllergensFavoritesPicturePopularityOther

02468

Very Important Important Moderately Important Slightly Important Not Important

02468

Very Important Important Moderately Important Slightly Important Not Important

for Parents

for Kids

0 2 4 6 8

cancel lunchessync with calendarprint calendarreward programnext/same day orderingalert when favorites availableemail my schedule to meorder history

1discovery

Responsibilities

1discovery

Responsibilities

Concept UX & Marketing Development

1discovery

Responsibilities

Concept UX & Marketing Development

2design3dev4launch1discovery

5next

2design3dev4launch1discovery

5next

Responsibilities

Concept UX & Marketing Development

2design3development

2design3development

2design3development

Highlights of the process

Your Basecamp or mine?

?The iOS calendar Whole pixel alignment,

designing for Retina

iOS design kits, icon packs, & pattern libraries

The shapeshifter API Beware of Scope Creep

2design3dev4launch1discovery

5next

2design3dev4launch1discovery

5next

4launchPre-launch

How long does approval take?

4launch

Who is your app “by”?

Tips for an efficient approval

Apple iOS Human Interface Guidelines

Pre-launch

4launch

4launch

APP-A-LICIOUS.SCHOOL LUNCH MADE RIDICULOUSLY EASY.

7/27/11 12:00 PM

2design3dev4launch1discovery

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2design3dev4launch1discovery

5next

5next

5next

APIs

website

mobile app

widgets

POS

Thanks!gradybritton.com

knuckleheads.net

@gradybritton

@knuckleheadspdx

goo.gl/mJQvU

choicelunch.com

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