building diamond dash - key learnings (mobile marketing summit 2012)

Building Diamond Dash: four key learnings

• 24m downloads • Last Wednesday Top 10 grossing game in 46 countries • At launch game of the week worldwide (ex-‐US)

Polishing

Step 1: Polish like crazy

Step 2: Make Apple love you

Step 3: Focus on retenBon

Step 4: Metrics-‐driven dev

1.   Develop and polish your app 2.   Make Apple love you 3.   Focus on retenBon, not installs 4.   Metrics-‐driven development

Building Diamond Dash iOS: four key learnings

QuesBons? Comments? Insults? jan@wooga.com

Technology