building online communities for non profit organizations

Building Online Communities for NPOs & VWOs

Bernard LeongPartner, Thymos Capital

& Co-Founder, SGEntrepreneurs.comhttp://www.bernardleong.com

Saturday, November 21, 2009

Outline• Online Communities in a nutshell

• Social Networks & Non-Profit Organizations/Voluntary Welfare Organizations

• Leveraging on Existing Social Networks: Oxfam & Facebook

• Building your own SNS: Kiva.Org

• Discussion

Saturday, November 21, 2009

Strategic Objectives of NPOs & VWOs

• Delivers programs and services for public benefit.

• Fundraising for a specific objective.

• Create Public Awareness

• Disaster Relief

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Online Communities

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Interaction via Digital Communication Channels rather than Face to Face

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Leveraging on Existing Large Social Networks, e.g. Facebook

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User Specific Community Tools

User ProfileStatus Messaging

InvitationConnection RequestContacts ImporterPrivate MessagingWall/Testimonial

NotesPhoto & Video Uploading

Activity FeedGroups, Pages, CausesSocial Bookmarking

(Tag, Share, Like, Comment)Remote Connect

(FB/Google/Open ID Connect)Third Party Applications

(Utilities and Games)

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Kiva.Org Story• Founded by Matt Flannery

& Jessica Jackley in 2004 during a visit in East Africa

• Peer to Peer Microlanding Site grown to an online community with social networking features.

• Mission: Connect people thru lending for the sake of alleviating poverty

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Source: Kiva.org

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• Total value of Loans so far: US$102M

• Number of Kiva Lenders: 595K

• 187 Countries, 257K Entrepreneurs

• Current Repayment Rate: 98.04%

• Average total amount per lender (includes reloaned funds): $173.16

• Average number of loads per lender: $4.97

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Saturday, November 21, 2009

Issues to Consider

• Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network.

• Community Engagement must have a way to transition into the offline space.

• Online Communities as the means for activism.

Saturday, November 21, 2009

One Last Thing: Any Local Examples?

Saturday, November 21, 2009

Saturday, November 21, 2009