building your base

Develop Your Base and Work Your Way UpDevelop Your Base and Work Your Way Up

Don't Get Turned Upside DownDon't Get Turned Upside Down

Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?

Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?

How can How can social media social media

help you help you achieve achieve them?them?

Base Communication Base Communication StrategyStrategy

Goals

Voice

Branding

Website

Email / Newsletter

Social MediaSocial Media

Facebook - Twitter

Blogging - YouTube

Advanced Social MediaAdvanced Social Media

Fundraising / Events

Mobile/Text Campaigns

Videos & Podcasting

Ultimate Goal: Cohesive StrategyUltimate Goal: Cohesive Strategy

Basic Basic StrategyStrategy

Social Social MediaMedia

AdvancedAdvanced

GET A PERSONALITYGET A PERSONALITY

GAMESHOW GAMESHOW HOSTHOST HIVEHIVESERVICE SERVICE

REPREP

COMMUNITY COMMUNITY BUILDERBUILDER

FRIENDFRIEND

AND ALWAYS BE...AND ALWAYS BE...

Authentic

Unique

Timely

Relevant

Consistent

Is Your Website Static or Active?Is Your Website Static or Active?

Static Website TraitsStatic Website Traits

Static Code (HTML)Static Code (HTML)

Static ContentStatic Content

Web “Brochure”Web “Brochure”

Doesn't ChangeDoesn't Change

Static WebsiteStatic Websitewww.redeaglesoaring.org

Static WebsiteStatic Websitewww.redeaglesoaring.org

Static WebsiteStatic Websitewww.redeaglesoaring.orgwww.redeaglesoaring.org

Active Website TraitsActive Website Traits

Dynamic Code (PHP)Dynamic Code (PHP)

- CMS (sort of)- CMS (sort of)

- WYSIWYG (sort of)- WYSIWYG (sort of)

Dynamic ContentDynamic Content

Updates EasilyUpdates Easily

or Automaticallyor Automatically

Dynamic WebsiteDynamic Websitewww.savethechildren.org.ukDynamic WebsiteDynamic Website

Dynamic WebsiteDynamic Websitewww.a3pcon.org

Dynamic WebsiteDynamic Websitewww.a3pcon.org

Dynamic WebsiteDynamic Websitewww.elshaheeed.co.uk

Dynamic WebsiteDynamic Websitewww.elshaheeed.co.ukwww.elshaheeed.co.u

k

Dynamic WebsiteDynamic Websitewww.elshaheeed.co.uk

Connecting Your Dynamic Connecting Your Dynamic WebsiteWebsitefacebook.com/elshaheeed.co.uk

Websites: Websites:

Theory Theory vs. Practicevs. Practice

Acronym GameAcronym Game

Change My Socks

Chinese Minister of Soy Products

Country Music Singer

C. M. S.C. M. S.

Content Management

System

Content = DataContent = Data

DesignTECH

Don't Don't Be ScaredBe ScaredNot expensive

Not complicated

If You Need Get Help

- The Internet - Consultant

Weave Weave WebsWebs

Weave Weave WebsWebs

WebsiteWebsite

Weave Weave WebsWebs

WebsiteWebsite

Email List ManagementEmail List Management

Eye Catching Email HeadlinesEye Catching Email HeadlinesExample: Documentors

A3PCON SURVEY EXAMPLEA3PCON SURVEY EXAMPLE

RECAPRECAP

Define Your GoalsDefine Your Goals

Select the Right Select the Right

Tools to Help YouTools to Help You

Have a Strong BaseHave a Strong Base

Unify Your MediaUnify Your Media

OutputOutput

RECAPRECAP

Get a PersonalityGet a Personality

Static vs. DynamicStatic vs. Dynamic

Know How and WhyKnow How and Why

They Are UsedThey Are Used

RECAPRECAP

Understand Both Understand Both Theory And PracticeTheory And Practice

Seek a RealisticSeek a Realistic

Balance of Balance of

Design and TechDesign and Tech

RECAPRECAP

Don't Freak OutDon't Freak Out

Cross ReferenceCross Reference

Your ContentYour Content

Across SocialAcross Social

PlatformsPlatforms

RECAPRECAP

Use Email and Use Email and

Surveys IntelligentlySurveys Intelligently