building your business with social media
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Building Your Business with Online Social
Networks
Michael Andreano
ReferralWeb Seminar Series
April 8, 2009
Failed Titles
You Googled all over my Blog… LinkedIn Your Face!!! I Tube, You Tube, We all Tube… Don’t put your Twitter on my Facebook…
OK, Really! The Agenda
Facebook Twitter LinkedIn Blogging Video – Viddler, You Tube Constant Contact
Survey Says…
Your Online Brand
In this economy, be actively engaged in how you present yourself to the world (wide web). But don’t vomit on people!! Interact and participate in community conversation
If prospective customers or clients Google your name, what do they find? If it’s nothing or next to nothing, then you have a great
opportunity. If there’s a lot of junk, then you also have an opportunity to
turn that around to your advantage!
Engaging the Community
Social media is a good loyalty tool. It builds a community around a brand.
As a loyalty tool, social media works best in conjunction with other channels.
Create a conversation about a product by offering something relevant to participants.
Use social media to connect with people and drive traffic to read your blog, schedule an appointment, or make a purchase. Think Bump… Set… Spike…
Who’s Online Out There?In 2005, only 8% of adults had a social network profile. In December 2008, that number more than quadrupled itself to 35%!
Social Media Demographics
35 350
20406080
100
Male Female
7557
30 19 10 70
20
40
60
80
100
18-24 25-34 35-44 45-54 55-64 65+
45 38 30 310
20
40
60
80
100
< 30K 30-49K 50-74K 75K+
43 31 41 330
20406080
100
< HS HS Grad SomeCollege
CollegeGrad
You think these aren’t REAL people??
Currently more than 175 million users worldwide
Founded at Harvard on February 4, 2004by Mark Zuckerberg (turns 25 next month!)
In 2008, ranked in Forbes as the 321st richest person in the United States, with a net worth of
$1.5 billion and on the Forbes 400.
April Fools!! or Is it?
The Facebook Mom Experiment
Information Moves Quickly
Word travels faster than ever before
Hit all facets of your network at once
Cross-polinate Create momentum Another example on
Twitter later!!
9AM
9:13
9:14
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33 comments in all – last @ 8:30PM
• I actually approached someone on Facebook. • I found a group about the Easton-P'burg Football rematch from 1993.• Someone said he had wanted to print some shirts. • I wrote him a note saying who I was and what I did. • We e-mailed back and forth a bit - had lunch in Easton• BAM - I'm printing 3000 shirts for the event.
Tammy Huk – Seeing is Believing
Helped out an insurance agent friend of mine by giving him referrals to my past clients that fit his profile of a “good prospect”.
While compiling the list, he happened to join Facebook and added me as his friend.
In accepting his invitation, I saw we had a mutual friend in common, one of my past real estate clients.
I asked him how he knew them and he said that they went to high school together. What a small world!
Needless to say, I gave him the referral to my past client and I’m sure the combination of my past relationship as well as his HS connection should result in a very strong prospect for him.
It goes to show that you never know where your next lead is going to come from and also how closely we are all connected to each other without even knowing it.
Fan Pages!!
Facebook Ads
Facebook Ads
Survey Says…
Currently more than 5 million users worldwide3rd largest, yet the fastest growing site with
growth of 1382%
Social networking & Micro-blogging service that allows its users to send and read other users'
updates known as tweets. Tweets are text-based posts of up to 140
characters in length
Tweet Away..
Following Others..
Creating a Following…
Searching…
Breaking News Tweets? The 2008 terror attacks in Mumbai
During the attacks, eyewitnesses sent an estimated80 tweets every 5 seconds as the tragedy unfolded.
US Airways Flight 1549 lands in Hudson River Janis Krums, a passenger on a ferry going to help, took a
picture of the plane as passengers were still evacuating and tweeted it via TwitPic before traditional media arrived at the scene.
Twittering at the LMA 2009(Legal Marketing Association Conference)
Marc Scibelli Marketer, Designer, Writer Entreprenuer Wife’s cousin @marc421
Searching Twitter for Hashtag #LMA
Invite people who are twittering to come to booth for LIVE video interview
Posted to YouTube and emailed EMBED code
Campaigning?
Founded in December 2002 Launched in May 2003
Used for professional networking
As of February 2009, ~ 35 million registered users
170 industries.
BloggingWhat should you write about:
Educating consumers / customersYour industry – where you see it going
Your businessYour life
e) All of the above ???
Wordpress.com & Blogger.com (BlogSpot) are both FREE
Blogs are very search-engine friendly. Take advantage of that!
Note the soft skin!!
Video SitesViddler & YouTube
Video is officially “IN” for 2009.
Keep it short and to the point. Oh yeah, and entertaining.
Viddler
Viddler
Embed Video Into your Site!
Isn’t this the guy presentingnext month?
YouTube Channels
Constant Contact
E-mail subscription tracker
A marketing machine!
Know what’s working, what’s not working, who’s reading, who’s not reading, etc.
Marketing Campaign Reports
March 17 – The Web Newsletter
Click-Thru Reports
Intermission!!
Join us in 15 mins again for Part II
Seriously, there is a LOT out there.. We barely skimmed the surface..
Conclusion
Lots out there! We CAN make better use of our time. Be proud of who you are and what you do. You’ll be amazed at what can happen. Have FUN!!
QUESTIONS………….
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