Building Your Business with Online Social

Networks

Michael Andreano

ReferralWeb Seminar Series

April 8, 2009

Failed Titles

You Googled all over my Blog… LinkedIn Your Face!!! I Tube, You Tube, We all Tube… Don’t put your Twitter on my Facebook…

OK, Really! The Agenda

Facebook Twitter LinkedIn Blogging Video – Viddler, You Tube Constant Contact

Survey Says…

Your Online Brand

In this economy, be actively engaged in how you present yourself to the world (wide web). But don’t vomit on people!! Interact and participate in community conversation

If prospective customers or clients Google your name, what do they find? If it’s nothing or next to nothing, then you have a great

opportunity. If there’s a lot of junk, then you also have an opportunity to

turn that around to your advantage!

Engaging the Community

Social media is a good loyalty tool. It builds a community around a brand.

As a loyalty tool, social media works best in conjunction with other channels.

Create a conversation about a product by offering something relevant to participants.

Use social media to connect with people and drive traffic to read your blog, schedule an appointment, or make a purchase. Think Bump… Set… Spike…

Who’s Online Out There?In 2005, only 8% of adults had a social network profile. In December 2008, that number more than quadrupled itself to 35%!

Social Media Demographics

35 350

20406080

100

Male Female

7557

30 19 10 70

20

40

60

80

100

18-24 25-34 35-44 45-54 55-64 65+

45 38 30 310

20

40

60

80

100

< 30K 30-49K 50-74K 75K+

43 31 41 330

20406080

100

< HS HS Grad SomeCollege

CollegeGrad

You think these aren’t REAL people??

Facebook

Currently more than 175 million users worldwide

Founded at Harvard on February 4, 2004by Mark Zuckerberg (turns 25 next month!)

In 2008, ranked in Forbes as the 321st richest person in the United States, with a net worth of

$1.5 billion and on the Forbes 400.

April Fools!! or Is it?

The Facebook Mom Experiment

Information Moves Quickly

Word travels faster than ever before

Hit all facets of your network at once

Cross-polinate Create momentum Another example on

Twitter later!!

9AM

9:13

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33 comments in all – last @ 8:30PM

• I actually approached someone on Facebook. • I found a group about the Easton-P'burg Football rematch from 1993.• Someone said he had wanted to print some shirts. • I wrote him a note saying who I was and what I did. • We e-mailed back and forth a bit - had lunch in Easton• BAM - I'm printing 3000 shirts for the event.

Tammy Huk – Seeing is Believing

Helped out an insurance agent friend of mine by giving him referrals to my past clients that fit his profile of a “good prospect”.

While compiling the list, he happened to join Facebook and added me as his friend.

In accepting his invitation, I saw we had a mutual friend in common, one of my past real estate clients.

I asked him how he knew them and he said that they went to high school together. What a small world!

Needless to say, I gave him the referral to my past client and I’m sure the combination of my past relationship as well as his HS connection should result in a very strong prospect for him.

It goes to show that you never know where your next lead is going to come from and also how closely we are all connected to each other without even knowing it.

Fan Pages!!

Facebook Ads

Facebook Ads

Survey Says…

Twitter

Currently more than 5 million users worldwide3rd largest, yet the fastest growing site with

growth of 1382%

Social networking & Micro-blogging service that allows its users to send and read other users'

updates known as tweets. Tweets are text-based posts of up to 140

characters in length

Tweet Away..

Following Others..

Creating a Following…

Searching…

Breaking News Tweets? The 2008 terror attacks in Mumbai

During the attacks, eyewitnesses sent an estimated80 tweets every 5 seconds as the tragedy unfolded.

US Airways Flight 1549 lands in Hudson River Janis Krums, a passenger on a ferry going to help, took a

picture of the plane as passengers were still evacuating and tweeted it via TwitPic before traditional media arrived at the scene.

Twittering at the LMA 2009(Legal Marketing Association Conference)

Marc Scibelli Marketer, Designer, Writer Entreprenuer Wife’s cousin @marc421

Searching Twitter for Hashtag #LMA

Invite people who are twittering to come to booth for LIVE video interview

Posted to YouTube and emailed EMBED code

Campaigning?

LinkedIn

Founded in December 2002 Launched in May 2003

Used for professional networking

As of February 2009, ~ 35 million registered users

170 industries.

BloggingWhat should you write about:

Educating consumers / customersYour industry – where you see it going

Your businessYour life

e) All of the above ???

Wordpress.com & Blogger.com (BlogSpot) are both FREE

Blogs are very search-engine friendly. Take advantage of that!

Note the soft skin!!

Video SitesViddler & YouTube

Video is officially “IN” for 2009.

Keep it short and to the point. Oh yeah, and entertaining.

Viddler

Viddler

Embed Video Into your Site!

Isn’t this the guy presentingnext month?

YouTube Channels

Constant Contact

E-mail subscription tracker

A marketing machine!

Know what’s working, what’s not working, who’s reading, who’s not reading, etc.

Marketing Campaign Reports

March 17 – The Web Newsletter

Click-Thru Reports

Intermission!!

Join us in 15 mins again for Part II

Seriously, there is a LOT out there.. We barely skimmed the surface..

Conclusion

Lots out there! We CAN make better use of our time. Be proud of who you are and what you do. You’ll be amazed at what can happen. Have FUN!!

QUESTIONS………….