building your linkedin profile
Post on 25-May-2015
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©2013 LinkedIn Corporation. All Rights Reserved.
Building a Profile on LinkedIn
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It takes just 1/10 of a second for someone to make a decision about you!
Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”
First Impressions Count
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Upload a professional photo
Profiles with photos are 7 times MORE LIKELY to be viewed than those without
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Write a compelling headline
Tell the world who you are, what you do, and the value you provide.
Your Headline gets more attention than your photo
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Set your Public Profile URL
Put it on your business card, and in your email signature file.
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Customize Links to Websites
Provide a “call to action” that direct customers to “do” something at the destination page such as: Subscribe to an eNewsletter Download a case study Take a survey
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Tell your story in your Summary
Showcase you expertise. Convey your passion. Use “key words”.Provide a “Call to Action”
Your background
Your company
Your passion
A “call to action”
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Update your Current and Past Positions
Demonstrate how you’ve helped clients throughout your career
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Add your education
Showcase your education, which will also allow you to…
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Tap into your alumni connections
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Ask for recommendations
Not just from colleagues, but also from clients
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Add Skills and Expertise
Position yourself as a thought leader among your peers.
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Strive for 100% Profile Completeness
What is “complete”? Name, current title Industry and Location Photo Headline Summary 2 previous positions Skills Education 50+ people in your network
ORGANIZATION NAMELinkedIn Sales Solutions
Bring your profile to life with Rich Media
• Powerpoint • Video • Images• PDF
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Always personalise your connection requests
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Search Engine Optimise your LinkedIn Profile
In order to be found on LinkedIn or Search Engines use key words and phrases that pertain to your core expertise.
4 areas to concentrate on:
1. Your Headline
2. Current & Past Positions
3. Summary
4. Skills
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Leverage the Who’s Viewed My Profile feature
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