bus450 social media human resource management
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HR PRACTICES&
SOCIAL MEDIA
#HRP450
Ta n v i r G i l l / / J e n n y L a m / / B e n L a u / / F a r h a d M e h r a b i
JOB, SM, and YOU
As part of a job application, you are required to post a status update of why you are the ideal candidate for the job.
What would your status look like?
AGENDA
• Traditional HR Practices
• Introducing SM into HR
• Integration of SM with HR
• Companies’ Reluctance
• Companies’ Adaptations
• Future of HR with SM
• Tips and Facts
• Activity
Employee Selection
Training and Development
Performance Management
Career Management
Payroll Administration
Corporate Image
TRADITONAL HR PRACTICES
SM in HR
“As social media becomes more defined in the business world, human resources professionals will have a significant opportunity to leverage this powerful medium in many aspects of the business”
Source: The Future of Social Media and Human Resources(http://mashable.com/2010/11/08/human-resources-social-media)
INTEGRATING SM with HR
• Marketing
• Self-Promotion
• Public Relations
• Employee Recruitment
• Customer Service
BENEFITS of SM
• Internal Collaboration
• Team/Global Environment
• Increase Efficiency
• Agile adaptation ability to trend
shifts within the marketplace
• Connectivity
SOCIAL MEDIA• Brand Exposure• Create Buzz• External
Corporate Support
• Creating Relationships
• Hiring and Marketing Channels
• Internal and External Communications
• Strengthen Brand Image
ROLE OF HR• Source/Recruit
Talent• Managing
Corporate Culture
• Internal Corporate Support
• Organizational Evaluation and Practices
DISCUSSION ?
Female Canucks fan flashes Ben Eager in Penalty Box – May 18,
2011
She was allegedly fired from her job after this incident went viral
YOUR THOUGHTS ?
• Conflict between
private and
professional life?
• Legal issues?
TWO APPROACHES
• Build Brand Awareness
• SM Training for Employees
• Limited or no use
• Strict Guidelines and Policies
USE BAN
CORPORATIONS’ FEAR
• Leaking Confidential Information
• Network Security
• Actions of Employees
• Content Ownership
SM GONE WRONG ?
SM GONE WRONG ?
SM GONE WRONG ?
COMPANIES’ ADAPTATION
• HR is actively engaging with SM
• Increase in head hunting activities in SM
• Utilizing SM to screen job candidates
• Using SM for Customer Relations outlet
COMPANIES USING SM FOR HIRING
COMPANIES USING SM FOR HIRING
JOB SCREENING WITH SM
DISCUSSION ?
Employers asking for job applicants’ SM login
Ethical Problem? Would you do it?
SM POLICIES
• Embrace employees’ use of SM
• Detailed and Welcoming SM policy
SM POLICIES
EXAMPLES• Stick to your area of expertise
and provide unique, individual perspectives on what's going on at Intel and in the world.
• When disagreeing with others' opinions, keep it appropriate and polite.
• Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.
SM POLICIES
• Highly constrained SM policy
• Corporate Image Protection
• Employee personal life are linked to professional life
SM POLICIES
EXAMPLES• Unless given permission by CNN
Management, CNN employees are to avoid taking public positions on the issues and people and organizations on which we report.
• Employees can have their own website or blog but employees should notify their supervisor about it, to have it cleared as a non-conflict for your work.
• Employees should not comment on news or current affairs unless given permission to comment publicly on the issues or people we report on as a CNN analyst or commentator.
SM POLICIES
• Strong Emphasis on employee SM conduct
• Ten page guideline for professional use of social networking, microblogging, and other third party websites.
• Other SM policies such as guideline for personal use and use of pictures from SM sites
FUTURE OF HR with SM
LEARNING
• Resources at your fingertips
PLANNING
• Balancing Productivity and Value
IMPLEMENTATION
• Supporting Innovation
EVALUATION
Re-evaluating Corporate Values
Tips for Job Seekers
• Build your online presence • Online profiles should be consistent
with resume• Routinely google your name• Network before you need it • Don't forget your Facebook privacy
settings • Be careful of who you connect with• Don't search for job while you work
Activity: HIRING GAME
GOAL:Get the attention of HR by answering 4 questions
Candidate proving the best answers will acquire the job offer.
Activity: HIRING GAME
RULES:
4 Questions will be asked via FACEBOOK GROUP Candidates’ answer that gets the most LIKES gets the job
REFERENCESImage Sources
• http://www.jeffbullas.com/wp-content/uploads/2011/09/Job-Searching-with-Social-Media-Infographic11.jpg
• http://www.unfinishedman.com/wp-content/uploads/2011/05/Canucks-Game.jpg• http://static5.mindflash.com/wp-content/uploads/2011/08/110908-MF-TWEET.png• http://www.twitterblogpost.com/wp-content/uploads/2011/08/socialmediajob.jpg• http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-
infographic/
Article Sources• http://mashable.com/2011/06/16/weinergate-social-media-job-loss/#17031Anthony
-Weiner-Congressman• http://www.compukol.com/blog/the-marriage-of-hr-and-social-media/• http://www.forbes.com/sites/sap/2011/12/22/2012-job-market-5-tips-for-using-social-media-
to-find-a-new-job/• http://mashable.com/2010/11/08/human-resources-social-media/• http://mediafunnel.com/department/social-media-dashboard-human-resources/• http://www.ragan.com/Main/Articles/
The_20_most_interesting_social_media_stats_and_ins_44424.aspx• http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly• http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-full• http://www.pcworld.com/article/252521/
facebook_password_requests_from_employers_raise_ire_of_lawmakers.html
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