business analysis in the context of 'holistic products' - r n prasad

Business  Analysis  in  the  context  of  Holis3c  Products  

R.N.  Prasad  RNP@ConfluenceConsul3ng.In  

1  

In this session today…

Enterprise  Applica.ons   So1ware  Product  –line  Management  

Business  Analysis  

§  Global deployment challenges §  Comparison with Product portfolios

§  Retaining product leadership §  The idea of ‘Whole Product’

§  Enterprise customer demands §  Market demand for products

Benefits  of  PM-­‐BA  collabora3on…    

Holis3c  View  of  products…  

BA  Focus  Areas  from  product  perspec3ve..   How  do  we  begin?…  

Key Takeaways…

4  

Enterprise  Applica3on  Deployment  Challenges  

 Large Portfolio

Short Release Cycles Geo Specific Releases

Global Support User Experience

Progressive Enhancements

What  Customer  Expect?  

Ø  Early and frequent delivery of valuable software, ensuring Business Impact.

Ø  Adaptability rather than predictability.

Ø  Frequent short releases to ensure faster delivery of expected results and a clearer and sharper crystallization of Requirements.

Ø  Working software is the primary measure of progress.

Ø  Welcome changing requirements, even late in the development cycle.

What’s  BAs  Recipe  for  Success?  

BPM,  Business  Rules,    and  Use  Case  modeling  

Enterprise  Analysis,  Business  Impact/  Value  Iden@fica@on  

Data  &  Meta  Data  Management  Perspec@ves  

Cri@cal  Thinking  and  Collabora@ve  Problem  

solving  

Structured  requirements  elicita@on  (NFR  included)  and  

acceptance  criteria  

Financial Decision Making/ Project

Selection

7  

Product  Management  

Reduce Failure Rate Market Share

Visionary Roadmap Time-to-Value

 OUT-THINK and OUT-EXECUTE Competition

“The  Holis3c  Product”  paradigm  

1.  Core  §  IP  of  the  company  §  Directly  associated  with  Brand    

8  

Core  

Primary  

Secondary  

2.  Primary  §  Inextricably  intertwined  with  Core  §  Strategic  to  user  for  deployment  

3.  Secondary  §  Not  in  the  direct  control  of  company  §  Partner  value-­‐adds      

Competency  Dimensions  

9  

Intertwined  with  Core          Carrier  Plans                App  Store                          Core  Applica3ons      Tech  Support                  Sales  &  Distribu3on    

Value-­‐Adds    

                   Stylus                                    Power  Backup  

       Vendor  Apps                    Educa3on  

Business  Deployment   Core  

IP  &  Brand      

Phone  Charger  Cables  

Head  Phone  User  Guide  Packaging  

BA to consider ALL these for analysis.

What’s  PMs  Recipe  for  Success?  

VISIBILITY  ALIGNMENT  

COLLABORATION  

Dynamic  Market  Requirements  Management  

Integrated  Management  of  Ideas,  Products  and  PorZolio  

Integrated  Lifecycle  Cost  Management  

Deep  understanding  of  personas  and  posi@oning  and  

Channels  

Product  Performance    Management  

Constant watch on product roadmaps

11  

Business  Analysis  Changing  Landscape  

 Holistic Product View

Personas & Use Cases Deep Business Rules

Financial Decision Making Beta Engagements

Fact Based Decisions

Product  Life  Cycle  

12  

Strategy Execution

Engineering & Support Develop,  Validate,  Launch,  Market,  Support,  End  

of  Life      

Idea@on,  Planning,  Innova@on,  R&D  

Product Marketing Marke@ng  strategy,  Channel  Strategy  

Beta  Deployment,  Launch,  Marke@ng,  Sales,  Support,  Re@re      

Product Management Market  Research  Business  Case  

Product  Requirements  Roadmap  

Market  Strategy    

Market  Feedback,  Compe@@ve  analysis,  Innova@on  Possibili@es  

Power  of  PM  &  BA  Collabora3on  

Market  Research   Business  Case   Business  

Acumen  Product  Requirements  

Market  Strategy  

Market  Valida@on    

Market  Messaging    

Financial  Decision  Making  

       Use  Case  Modeling  

Data  Management  

Domain  Business  Processes  

Requirements  Elicita@on  

Enterprise  Analysis  

Beta  Feedback  

Personas   Cri@cal  Thinking  

PM  Strengths  

BA  Strengths  

Power  of  Collabora3on  

Time-­‐to-­‐Value!  

Ge]ng  Ready!  

How  do  we  Begin!  

Possible  Ac3ons  

•  Holis@c  Competency  Development  

•  BA  Maturity  Assessment  and  improvement  journey  

•  Metrics  program  to  measure  value  of  BA-­‐PM  lead  product  management  

16  

Deep  Business  Analysis  Reduces  Product  Failure    Rate  

17  

18