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SAS® Business Analytics Framework André Lafrenière
Tuesday, May 12, 2009
Copyright © 2009, SAS Institute Inc. All rights reserved.
Gl b l Ch llGlobal Challenge
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
SAS® Data Integration
VALIDATEVALIDATE ENHANCEENHANCE DISTRIBUTEDISTRIBUTEACCESSACCESS
Exploit Data Assets
Leverage Enterprise Applications
Ensure Quality of Data
Monitor and Maintain Data Quality
Clean, Augment and Validate Data
Combine and Analyze Data
Persist Trustworthy Data
Synchronize Multiple SystemsApplications
Security, Privacy and Compliance
Data Quality DataAssimilate New Data
TypesReusable Business
Rules
COLLABORATE
SystemsLeverage and Share
Data
CENTRALIZE and MANAGE
Copyright © 2009, SAS Institute Inc. All rights reserved.
SAS® Data Integration
Enterprise Connectivity
Data Quality
ETL (Extract, Transform, Load)
Metadata ManagementMetadata Management
Data Migration & Synchronization
Data Federation
Master Data Management
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
DiscoveryDiscoveryQuestioning the Business
“Where exactly is the problem?”
“What happened?”
“How many, how often, where?”
“What if these trends continue?”
y, ,
“Wh t ill h t?”
“What’s the best that can happen?”
“What will happen next?”
“What actions are needed?”
Copyright © 2009, SAS Institute Inc. All rights reserved.
“Why is this happening?”
DiscoveryDiscoveryReactive Decision Making
“Where exactly is the problem?”
“What happened?”
“How many, how often, where?”
“What if these trends continue?”
y, ,
“Wh t ill h t?”
“What’s the best that can happen?”
“What will happen next?”
“What actions are needed?”
Copyright © 2009, SAS Institute Inc. All rights reserved.
“Why is this happening?”
DiscoveryDiscoveryProactive Decision Making
“Where exactly is the problem?”
“What happened?”
“How many, how often, where?”
“What if these trends continue?”
y, ,
“Wh t ill h t?”
“What’s the best that can happen?”
“What will happen next?”
“What actions are needed?”
Copyright © 2009, SAS Institute Inc. All rights reserved.
“Why is this happening?”
OBSERVE, DEFINE OBSERVE, DEFINE and MEASUREand MEASURE TEST and LEARNTEST and LEARN INFORM and ACTINFORM and ACT
SAS® Analytics
Explore Data
Identify Metrics
Experiment
Develop Model
Deploy Results
Collaborate, Communicate,
and MEASUREand MEASURE TEST and LEARNTEST and LEARN INFORM and ACTINFORM and ACT
Identify Metrics
Formulate Problem
Develop Model Embed
Monitor PerformanceValidate Model
VISUALIZE
OPTIMIZE and MANAGE
VISUALIZE
Copyright © 2009, SAS Institute Inc. All rights reserved.
SAS® AnalyticsData Visualization
Statistics
Data Mining
Forecasting & Econometrics
Quality Improvement
Operations Research
Forecasting & Econometrics
Text Analytics
Model Management and Deployment
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
SAS® Reporting
MONITORMONITOR ANALYZEANALYZE ACTACTMEASUREMEASURE
Define Metrics
Establish Parameters
Alert
Focus on Key Issues
Interact
Explore / Investigate
Distribute
Communicatestab s a a ete s
Identify Thresholds
ocus o ey ssues p o e / est gate
Understand RelationshipsAccess
COLLABORATE
Deploy, Reallocate, Realign
ALIGN and MANAGE
Copyright © 2009, SAS Institute Inc. All rights reserved.
SAS® R tiSAS® ReportingDashboards
Business VisualizationBusiness Visualization
Web-based Reporting & Authoring
Microsoft Office Integration
Query & Analysis
Guided Analysis
Integrated Analytics
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
Risk Customers
SAS® for Banking
Acquisition On Boarding & Retention
Customer Profitability & Relationship Pricing
Customer Experience Analytics
Market Risk
Credit Risk/Counterparty Risk
Firmwide Risk
Collections Optimization
Cross-Sell & Up-Sell
Acquisition, On-Boarding & Retention
Operational Risk
Asset/Liability Management
Market Risk
Marketing OptimizationFraud/Financial Crimes
Finance Operations
Workforce Planning & Management
Performance Measurement & Reporting
IT Performance ManagementCapital Allocation & Management
Regulatory Compliance
Legal/Financial Consolidation & Reporting
Copyright © 2009, SAS Institute Inc. All rights reserved.
IT Performance Management
Sustainability/Green InitiativesLegal/Financial Consolidation & Reporting
Cost & Profitability Management
Credit Risk/Counterparty Risk
Copyright © 2009, SAS Institute Inc. All rights reserved.
Credit Risk/Counterparty Risk Customer Profitability & Relationship Pricing
Regulatory Compliance Performance Measurement & Reporting
Copyright © 2009, SAS Institute Inc. All rights reserved.
Copyright © 2009, SAS Institute Inc. All rights reserved.
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