business environment analysis (swot analysis) of worldlink communications pvt. ltd

COMPANY PROFILE OFWORLDLINK

COMMUNICAITONS PVT. LTD.Roshan Dhital

146

INTRODUCTION

•  Founded in September 1995

•  Largest Internet Service Provider (ISP) in Nepal

• In March 1997, WorldLink started providing full Internet access over a dedicated leased-line

• From September 1999 till June 2008, WorldLink has been connecting to the Internet over a

direct satellite uplink through its own VSAT terminal

• Over the past 18 years, WorldLink has grown from a small business to a strong and stable

corporation

• Positioned itself as a complete IT service provider rather than just an ISP

LOCATION

WorldLink Communications P. Ltd.

Jawalakhel, Lalitpur

P.O.Box 8207

Kathmandu, Nepal

Fax: +977-1-5529403

Telephone: +977-9801523050,

01-5523050

OWNERSHIP

Partnership Owners:

Deelip AgrawalManoj AgrawalBijay Jalan

STRUCTURE: ORGANIZATIONAL CHART

BOD

CEO

Marketing Finance Technology Customer care

structur

e

STRUCTURE : MISSION AND VISON

• MISSION -“TO DELIVER HIGH-QUALITY INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) SERVICES AT A REASONABLE PRICE“

• VISION - “TO CONNECT EVERYONE, ANYWHERE, ALL THE TIME”

SUBSIDIARIES

•Colleges

• Finance companies, etc

SERVICES

Internet

Fiber zoom

Cable zoom

Cable unlimited

Wi-zoooMe

Leased line

Telephony

Worldcall Card

D2D Hotline

Other

Data networking

Web services

Software development

DataSafe online backup

ICT consultancy

Structure : Values

• Excellence

• Teamwork

• Innovation & Efficiency

• Ethics

• Customer Satisfaction

• Celebration

• Community

• Focus

RAW MATERIALS

•Bandwidth: Purchased from UK, Singapore and Chennai

• Technological Materials: Imported from China

• Wire

• Routers

• Rj-45

• Ubnt, Canopy (wireless device)

5 YEAR DATA OF COMPANY’S SUBSCRIBER’S

Year Number of subscribers

2007 8550

2008 8914

2009 11852

2010 10250

2011 10488

BAR DIAGRAM REPRESENTATION

2007 2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

5 YEAR DATA OF COMPANY’S SUBSCRIBER’S

SALES TURNOVER TREND

• Very smooth

• Increasing at 20% to 30 % per year

DISTRIBUTION

• Coverage : 50 districts

EXPORT

• No export

TECHNOLOGY

•Cable internet

•Wireless internet

•Fiber zoom- Best in word

•High tech in Nepal

SPECIAL FEATURES

• High speed- 25 Mbps- cable zoom- fiber zoom

• Best customer service

• Quality control department

• Online payment

BANKING PARTNERS

• Laxmi Bank

• Nepal Investment Bank

MEMBERSHIPS

• Confederation of Nepalese Industries (CNI)

• Federation of Nepalese Chambers of Commerce and Industry (FNCCI)

• Computer Association of Nepal (CAN)

• lifetime institutional member of CAN

• Internet Service Provider Association of Nepal (ISPAN)

• Asia Pacific Network Information Center (APNIC)

CREDENTIALS

SOCIAL RESPONSIBILITY

• Flood relief programs

• Clothes for people in winter

• Donations and sponsorship for many events

BUSINESS STRATEGY

• Aggressive marketing

• Ahead in introducing high tech technology

• Reliable customer service

ENVIRONMENTAL ANALYSIS OF WORLDLINK COMMUNICATIONS PVT.

LTD

SWOT ANALYSIS

STRENGTHS

• Good Brand Image

• Best support service

• Highly skilled employees

• Advance Technology

• Fastest Speed

• Power Backup

WEAKNESSES

• Tariff

• Few number of branches

• Payment facility

• Coverage only in Core city areas

OPPORTUNITIES

Increasing internet users

Increase market share by introducing Low tariff

Expansion of coverage outside core city areas

THREATS

• New Entrants

• Increasing competition in price

• Load shedding on customer’s places

• Continuously changing technology

THANK YOU