business information consulting

MAGnum, Inc. Prepared by: Jones Consulting

Consulting Team

Garrett Gastil Avery Klunick

Marshall Krupka David Rees-Jones

Industry Research

Mcdonald's

Yum!

Doctor's

Burger King

Wendy's

Other

Fast Food Market Share

706.7 Billion

3.2%

828,900

Industry Research

Consumer Spending

Index

Healthy Eating Index

Consumer Sentiment

Index

Porter’s Five

Forces

Quick Service Industry

Buyer Power: High

Supplier Power: Low

Threat of Substitute:

High

Threat of New

Entrants: High

Rivalry Among

Competitors: High

Recommendations

Enterprise System

Microsoft Access

Social Media

Mobile Application

International Expansion

Enterprise System

ERP

CRM

Oracle

Salesforce.com

SAP CRM

Enterprise System

Enterprise System

ERP

CRM

Oracle

Salesforce.com

SAP CRM

Enterprise System

Enterprise System

ERP

CRM

Oracle

Salesforce.com

SAP CRM

Enterprise System

Microsoft Access

• Live Demonstration

Social Media

Facebook Twitter

YouTube

Mobile Application

Special Offers are

available weekly

The “List Menu”

format provides

easy scrolling

Pizzeria locations

can be accessed

instantly

Globalization Outlook:

Increasing

High Population

Growth in Middle/Upper

Class

China

International Expansion

International Expansion

• International locations

– East Asia

• China is rapidly growing

• Huge tourist industry

– 50.9 million tourists/year

• Competitors are doing well in

China

Challenges of Implementation

Challenges

Language Barrier

Cultural Barrier

Food Preferences

Our Recommendations

Implement a Separate Database

Hire Local Workers

Adjust Menu

CRM Social Media

Mobile Application Access Database

Conclusion

International Expansion